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Essential Retail: The digital DNA of Generation Z

A lot has already been written about millennials and their shopping behaviours but these shoppers are now grown up and are already in the workplace, so what will the next generation of shoppers look like and want from our nation of instore and online shopkeepers? It’s time we listened to the needs and wants of this cohort of shoppers we call Generation Z.

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Topics

  • Retail

Categories

  • shoppers
  • retail
  • 2016
  • gen z

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WindowOn...Spotlight on Generation Z

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

Retail Systems- Generation Z Shoppers open to persuasion

Dismiss Generation Z shoppers at your peril, is the message from a new report which urges retailers to capitalise on an age group who are ‘open to persuasion’. The Shoppercentric research, which interviewed more than 1,000 UK consumers, found that Generation Z shoppers (ages 15 to 24) are digitally savvy, are open to influence from retailers, but also have very high expectations of them.

Econsultancy- How retailers are targeting Generation Z

A new report by Shoppercentric suggests that Generation Z – those between the ages of 15 to 24 – are set to shape the future of retail.  So, move aside millennials, here’s a closer look at how this ‘communicative, confident and complex’ consumer shops - as well as a few ways retailers are targeting them.  

BBC Radio Hereford and Worcester

Danielle was talking to Malcolm Boyden about shopping online and how our Gen Z shoppers rate speedy delivery top of the list when purchasing on-line. Listen 36 mins in.

Fashion United: Generation Z shopping habits should be top of retailer's priority

A new study by Shoppercentric looks at Generation Z shoppers (aged 15 to 24) and their buying behavior. As the next generation of big spenders, there are some fascinating insights for retailers to consider.