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WindowOn...Trust Issues

In our day to day work with clients we’ve noticed a more obvious cynicism among consumers emerging, so we wanted to look at how deep rooted this is, and the degree to which a mindset can drive action.

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  • Retail

Categories

  • trust
  • shoppers

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eMarketer

Our new report highlighted in 'Key Stats we need to know about today'

Talking Retail: Local shops lead league table for shopper trust, says new survey

Research company Shoppercentric surveyed more than 1,000 people about their attitudes to retailers and brands and the independent trade came out ahead of the supermarkets when it came to trust.

SLR: Cynical Britain still trusts local retailers. Mostly.

The research, entitled: “WindowON… Trust Issues”, was carried out across 1,048 UK shoppers aged 18+ and looked at how shoppers feel about the retailers and brands they purchase from.