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Press Releases 3 hits

WindowOn...Spotlight on Generation Z

WindowOn...Spotlight on Generation Z

Press Releases   •   Nov 22, 2016 09:41 GMT

A new industry report examining the ‘Generation Z’ shoppers (ages 15 to 24) has been launched today by leading independent shopper research agency, Shoppercentric, looking at their current – and likely future retail behaviours and trends. The report unveils a shop-happy and digitally-savvy generation who are open to influence by retailers, but also have high expectations of them.

WindowOn...Spotlight on POS

WindowOn...Spotlight on POS

Press Releases   •   Jun 28, 2016 11:31 BST

Carried out amongst 88 food and drink brand owners and design agencies involved in the commissioning or design of POS (provided by the IPM) and 10 pre-recruited shopper-agents, the research findings cast a light on point of sale (POS) influences on today’s shopper and looks at key influences on success factors and future trends.

WindowOn...Shopper Stock Take 2016

WindowOn...Shopper Stock Take 2016

Press Releases   •   Feb 01, 2016 13:55 GMT

The report – reviewing UK shopper’s thoughts and feelings about the grocery retail sector – is set to become an annual benchmark, providing comparisons for future reviews.

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BBC Coventry and Warwickshire

BBC Coventry and Warwickshire

News   •   Nov 15, 2017 14:33 GMT

Where will you be heading to for your Christmas shopping? Our Director Iona Carter picked up this topic - listen in from 2hrs 9 mins

Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

Internet Retailing: The importance of trust: 36% say they’ve boycotted a brand

News   •   Sep 28, 2017 10:15 BST

One in three shoppers have stopped buying a brand or from a business because they were uncomfortable with what they stood for, according to a new study out this week.

Econsultancy- How can brands combat a lack of consumer trust?

Econsultancy- How can brands combat a lack of consumer trust?

News   •   Sep 27, 2017 10:59 BST

New research suggests that today’s consumers are more distrustful than ever before.  According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket - displaying a distinct lack of trust in others. This naturally extends to brands, with the majority of shoppers rating corporate retailers and companies poorly when it comes to putting consumer interests first.

eMarketer

eMarketer

News   •   Sep 27, 2017 10:38 BST

Our new report highlighted in 'Key Stats we need to know about today'

Blog posts View all 16 hits

FMCG: Will the Brexit Grinch steal Christmas?

FMCG: Will the Brexit Grinch steal Christmas?

Blog posts   •   Nov 17, 2017 11:53 GMT

This year shoppers are entering the season of goodwill with a certain amount of angst. Consumers are noticing that their household budgets are under pressure, whether because of reduced incomes or because of increased prices. And the Brexit nail-biting is becoming something of a national pastime.

Utilising semiotics in shopping insight

Utilising semiotics in shopping insight

Blog posts   •   Nov 16, 2017 10:02 GMT

A lot of what we capture in shopping research can be classed as semiotics – the meaning that signs and symbols add to a purchase decision. For example, if you spend enough time with shoppers who buy pre-packed meats you soon learn how they use visual cues to support price laddering.

FMCG: Category Management Online

FMCG: Category Management Online

Blog posts   •   Oct 26, 2017 13:15 BST

In a recent Mintel report online grocery sales were predicted to be worth £11.1bn in the UK in 2017 -an increase of £1.1bn since 2016. Other data shows that the online channel accounts for six percent of all grocery sales, and that the proportion of shoppers buying most or all of their groceries online is growing – 14 percent in 2017 vs seven percent in 2014.

Online Shopping

Online Shopping

Blog posts   •   Oct 17, 2017 11:51 BST

A collaborative thought piece By Big River Solutions & Shoppercentric Shoppercentric and Big River Solutions have been collaborating for over 5 years, bringing together their expertise in Category Management / Shopper Marketing Solutions and Shopper Insight.

Events 4 hits

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Aug 02, 2016 10:42 BST

IPM conferences champion insight and best practice together with marketer experiences shared with delegates through solus and panel interviews. In the IPM’s latest conference, we hero the broad church of Shopper Marketing, exploring the language, insights on current and future trends and why we are seeing certain behaviours emerging.

Sep 06, 09:30 - 16:30 BST

30 Euston Square, London NW1 2FB

IPM Shopper Marketing Conference

IPM Shopper Marketing Conference

Events   •   Apr 28, 2016 16:33 BST

Joined by expert speakers from every walk of the marketing mix, we aim to explore: Why consumers are taking the shift toward brand-led expectation What behaviours we as marketers should embrace to understand our consumers better How consumers are responding to status testing brands

May 16 - Apr 28

30 Euston Square, London

Retail Design Expo 9th March

Events   •   Mar 01, 2016 10:26 GMT

Danielle will be speaking at the Shopper Marketing Conference at the Retail Design Expo Panel: Understanding Shopper insights to motivate brand growth Location: Shopper Marketing Theatre 3:30pm www.retaildesignexpo.com

Mar 09 00:00 GMT

Olympia, London

The Henley Centre for Customer Management

The Henley Centre for Customer Management

Events   •   Nov 20, 2015 09:09 GMT

Danielle will be presenting our research on Connected Shoppers at Henley Business School.

Nov 26 00:00 GMT

Henley Business School, Greenlands Campus