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New stylish VAIO W Series from Sony

Press Release   •   Feb 02, 2010 13:00 GMT

  • Light, stylish mini notebook for on-the-go computing
  • Bright, clear mercury-free VAIO display with LED backlight
  • Stay active for longer with the impressive 7.5 hours of battery life
  • Special ‘Eco Edition’ made from recycled plastic features innovative carry-bag that reduces CO2 emissions in production

Sony UK today launches the new chic and colourful VAIO W Series that is slim, light, easy to use, and designed to be kinder to the environment.

Available through selected VAIO retailers,  the unique VAIO W Series Eco Edition has been designed to be environmentally friendly from the factory floor to your home. Overall, it achieves a 10% reduction in CO2 emissions during production through the use of recycled materials. Power consumption is reduced by the Intel® Atom™ processor and VAIO display with LED backlight, which contribute to an Energy Star 5.0 certification.

Aside from its energy-efficient design, the VAIO W Series dramatically reduces the overall carbon footprint of your personal computing needs. In common with all W Series models, nearly 80% of all plastic parts – including palm rest, top and bottom covers – are made from recycled materials. These comprise PC/ABS resin plus polycarbonates recovered from CD/DVD manufacturing. The notebook is also supplied with an electronic user manual that achieves approximately 35% reduction in printed user documentation compared with previous models.

What’s more, the VAIO W Series Eco Edition puts less strain on the planet when it’s being transported from the factory to your home. In a Sony first, the unit is supplied in an environmentally friendly and stylish brown PC carry bag. This attractive bag replaces the individual cardboard carton, reducing overall packaging material.Moreover, the bag’s outer fabric is manufactured using 100% recycled PET bottles.

Styled in a white finish, the VAIO W Series Eco Edition is distinguished by a mint green palm rest and unique patterned touch pad.

As well as its good looks and ergonomic design, the new VAIO W Series lets you stay connected for longer, giving users up to 7.5 hours battery life. From web browsing and emailing to blogging and social networking, the new VAIO W Series is an ideal laptop for everyday computing needs. It is powered by the energy-efficient Intel® Atom™ processor family, with Genuine Windows® 7 Starter Edition for a more responsive, streamlined computing experience. 1GB of RAM is partnered with a 250GB hard disk drive to store your music, movies and documents.

The new VAIO W Series notebook computer by Sony is available from February 2010.