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Press Release   •   Sep 01, 2010 16:30 BST

Continuing to provide book lovers with the most natural and immersive digital reading experience, Sony today announced the launch of two stylish new digital book Readers to the UK market. The new Reader Pocket Editionand Reader Touch Editiondigital readers feature a host of new design and technology enhancements that make them the perfect device for any book lover’s lifestyle. 

The new Reader models bring a fresh level of flair to e-reading with colourful, elegant aluminium designs and all new, highly responsive touch screens. They are ultra-slim and light enough to go with you absolutely anywhere.

The new generation of Reader from Sony builds on the popularity of last year’s line. For 2010, Sony has restyled both devices, reduced their size and weight, and made its responsive touch screens available across both lines. Both models come with 2 GB of onboard memory, which allows you to carry up to 1,200 of your favourite books.

Based on the popularity of the full touch screen Reader Touch Edition PRS-600, Sony has equipped both new Readers with improved, optical touch screen technology designed specifically for reading on a digital screen. The new, first-to-market technology enhances easy and intuitive navigation of digital books and increases reading clarity, creating an immersive reading experience. Book lovers can now explore their favourite books, highlighting and annotating as they read, with the swipe of a finger or stylus.

The new Reader line also offers users the ability to look up words and phrases with the built in Oxford Dictionary of English, as well as 10 translation dictionaries to and from English in French, German, Spanish, Italian and Dutch. This gives book lovers the opportunity to enjoy content in a variety of languages, perfect for those interested in popular international authors or looking to learn and sharpen foreign language skills. Wordsmiths can also now create “word logs” to track the words they’ve looked up in both chronological and book order while quickly switching between dictionaries.

Both devices utilise E Ink® Pearl electronic paper displays with high contrast technology, which deliver a paper-like display that is readable in direct sunlight. The screens offer a high contrast ratio with 16 levels of greyscale, ensuring that text and images are crisp and easy to read.

The new Reader Pocket Edition PRS-350 sports a five-inch, full touch screen and with its incredibly small, thin and lightweight design, it easily slips into a handbag or jacket pocket for convenient, on-the-go reading. It is available in silver and pink finishes. 

The new Reader Touch Edition PRS-650 features a six-inch full touch screen for fast and intuitive navigation of books. In addition, the Touch Edition offers expansion slots for up to 32 GB of additional memory, enabling the storage of tens of thousands of eBooks and the ability to play MP3 and AAC audio files. It is available in black and silver.  

New features allow for easier reading of PDF or personal documents. Intuitive content zoom, adjustable contrast and brightness control, as well as automatic multiple page creation, will make documents designed for a standard sheet of paper easier to read on a smaller screen. Personalised standby screen options will allow users to have their favourite photos as a screen saver and the collections functionality will allow them to group their favourite reads.

“The success of our previous line of Reader products illustrates book lovers’ demand for open format and full touch screens on their digital reading devices,” said Omar Gurnah, Reader category manager, Sony UK. “Today, we’re answering their call for more by providing two beautifully designed, full touch screen devices which work with a variety of eBook stores.”

The new Reader Pocket and Touch Editions will be available in the UK from 17th September from Sony Centres,, Waterstone’s, WH Smith and other high street retailers.

The Reader Pocket and Touch Editions will be available with accessories including AC adaptors, cases and covers with reading lights.

Supporting multiple digital publishing formats, including the widely used EPUB format, the new generation of Readers ensures users have the freedom to buy, borrow or get eBooks for free from a wide range of places, including eBookstores and local libraries.