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Pet trade votes for Supreme!

Press release   •   Jul 12, 2018 10:18 BST

Supreme Petfoods win Pet Product Marketing (PPM) Retailer Recommended Awards with the Small Animal Product of the Year and Product Innovation of the Year

Supreme Petfoods just keeps adding to its accolades this year. The manufacturer of food for small pets has now been voted number one by retailers in the Pet Product Marketing (PPM) Retailer Recommended Awards with the Small Animal Product of the Year. Supreme Selective Naturals treats also won Product Innovation of the Year – an award that extended across all categories and all pets!

In the small pet product category, the company nominated its Selective brand for the first time – having won twice before with the Tiny Friends Farm range. Marketing Manager, Claire Hamblion says the company made the decision because it had already proven the popularity of the Tiny Friends Farm range and wanted to reflect increasing demand for high quality top of the range mono-component foods by owners who now see their pets more as valued companions rather than children’s pets.

She attributes the win to solid nutritional credentials and the resources and support available for stockists, “Selective has all the bells and whistles that anyone could ask for – there’s no added sugar, it’s the highest fibre kibble around, has a fixed formula and it’s made in dedicated facilities and formulated by experts in the nutritional needs of small pets. That all adds up to some reliable results and it’s a recommendation that will never let you down. We’ve also worked hard to understand what support retailers need and to give them practical advice on how best to encourage sell though in the small pet category.”

The Naturals treats range is suitable for all herbivores, making them easy to recommend. The hoops and stick shapes encourage different interactions and are small and light enough to allow tiny paws to carry them to their favourite spot or hide them away for later. Winning the innovation category against popular products for cats and dogs was a real high point for Supreme.

The natural ethos is popular with pet owners and the treats are made with ingredients sourced from meadows, woodlands and forests, as well as garden vegetables. Treating is an important part of the bonding experience and with Naturals it’s also a responsible recommendation as the range is high fibre with no added sugar.

Retailers interested in stocking Supreme can find out more about the product range at where they can also access free materials in the Retailer Zone. 

Supreme Petfoods has specialised in the care and nutrition of small pets for 25 years. It was the first company to make species specific small animal diets that reflected their unique nutritional requirements. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities.

Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar.

Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.

Find out more about Supreme at or visit the company Facebook site. (

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