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Supreme gives hamster food and bathing sand a make-over

Press release   •   Mar 06, 2018 12:00 GMT

Science Selective Hamster is launching with an improved recipe and new-look packaging. There’s also a new pack format for Supreme’s Bathing Sand which will now be sold under the Tiny Friends Farm range.

The Science Selective range benefits from distinctive packaging that looks great on-shelf and now Selective Hamster has a modern look that fits with the rest of the brand portfolio. What is in the pack is now even better too, with improvements in palatability as a result of changes and upgrades to the recipe.

The kibble size has been reduced and the shape improved, making it easier for tiny paws to grip and it is especially suitable for popular dwarf breeds. Selective Hamster is now an extruded, rather than baked product, giving it a light and crunchy texture that’s even more appealing and ready to nibble. This last change also brings Selective Hamster in line with the other products in the range, making it more consistent and easier for shoppers to understand.

Also new is Tiny Friends Farm Bathing Sand, which references Charlie Chinchilla, Harry Hamster and Gerri Gerbil – all species that enjoy using bathing sand as part of their daily routine. The fun new pack is a cardboard tube and once the bathing sand is in use the tube can be re-used as a fun tunnel toy, or stuffed with hay, which is great news for the environment. It can also be re-sealed to keep the remaining sand fresh and free of moisture.

Claire Hamblion, Supreme Marketing Manager, says bringing sand under Tiny Friends Farm branding gives retailers a great opportunity to cross-sell within the range and block products in the category so shoppers can make their selection quickly, giving them time to browse the rest of the store.

She commented, “Not every owner realises the pleasure their hamster, chinchilla or gerbil can have from bathing in sand. It’s an enjoyable way for them to keep their coats clean and to indulge in a very natural behaviour, which makes it really important from a welfare point of view. By putting sand under the Tiny Friends Farm brand and featuring recognisable characters on the packaging we hope that more pet owners will enjoy watching their pets clean up and see the benefits.”

For further information visit Supreme Petfoods at, call 01473 823296, or email

Supreme Petfoods was the first company to make species specific small animal diets that reflected their unique nutritional requirements. The Supreme range includes Science Selective, which is widely recommended by veterinary surgeons and veterinary nurses. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities. Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar. Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities.

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