The largest Nordic bathroom supplier is launching a brand new design language. Svedbergs’ Style is a unique bathroom range, which is now being shown for the first time at the Stockholm Furniture Fair.
Style’s design stands out from everything else on the Nordic market. Some people think its design language has borrowed the best of the 1960s golden age of design. Others think it is leading edge with its rounded corners, statement pedestal and choice of colours – white, teak and grey stained.
“Style’s strength is that it seems to suit many tastes – from those wanting a retro feel to those looking for an exciting modern style. It’s also easy to change the bathroom’s character by adding or removing the vanity unit’s decorative pedestal,” says Fredrik Jönsson at Svedbergs.
Svedbergs is a design-driven player, which has been working with in-house and freelance designers since the 1960s. However, Style has been totally developed in-house. One of the company’s major strengths is that all its development and production is carried out in Sweden.
“Full control of all stages of the production process means that we can be bolder and experiment to achieve the best result as regards both design and function. Many people are surprised by Style’s price level. You get design, function and quality at a good price,” says Svedbergs’ sales and marketing director Stefan Svensson.
Svedbergs was founded 1920 by Holger Svedberg, who made milk churns for the local farms. In 1962 Svedbergs started as a pioneer to design and manufacture complete bathroom interiors. Svedbergs is today the market leader in the Nordic region, and is tirelessly working to improve the complete bathroom range in order to offer the customer an comprehensive bathroom solution. The parent company is based in Dalstorp, south west Sweden where most of the production still takes place.