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Svedbergs appoints new MD

Press release   •   Jun 07, 2011 08:37 BST

Anders Tofte, 43 years of age, has been appointed as Svedbergs new MD.  He will start the position on July 1st ,2011. Replacing Peter Petersson who then will return to Backup Management.

Anders Tofte, has held a senior position within the HAFA Bathroom Group, where his responsibilities included production and customer services. Previously Anders has worked within the FMCG sector, as well as having a wealth of experience from mergers and acquisitions and company development.

“I am proud and humble to take over the responsibility for one of the most successful bathroom companies in Scandinavia. I am excited to work and develop such an established brand as Svedbergs. I am looking forward to getting to know the company and all the co-workers as soon as possible. My aim is to enhance Svedbergs market leading position with in the sector which will make the company more attractive to the shareholders, co-workers and customers” says Anders Tofte.

“We warmly welcome our new MD Anders Tofte to Svedbergs and we are confident that Anders has the toolset and commercial experience to drive Svedbergs forwards” said Urban Janson , Chairman of the Board of Svedbergs.



For further information please contact:

Urban Janson Tel; 0321- 53 30 300

Svedbergs was founded 1920 by Holger Svedberg, who made milk churns for the local farms. In 1962 Svedbergs started as a pioneer to design and manufacture complete bathroom interiors. Svedbergs is today the market leader in the Nordic region, and is tirelessly working to improve the complete bathroom range in order to offer the customer an comprehensive bathroom solution. The parent company is based in Dalstorp, south west Sweden where most of the production still takes place.

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