Aug 02, 2012 17:17 BST
The National Trust faced a problem that may be unique in its illustrious 118-year history. To launch an innovative app to the saucier side of London's Soho district, it wanted to make a lot of noise without, well, making any noise. The solution, the equivalent of an outdoor silent disco, devised and delivered by imagineear and PR agency, Flint PR. Would the crazy plan work? Could it work?