Blog posts

Get your customer's attention with these 4 content ideas

Jan 22, 2015 15:15 GMT Our Newsroom Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

Top of the PR pops: Christmas edition

Dec 19, 2014 12:12 GMT Our Newsroom Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

The reputation economy: why communicators need a seat at the top table

Dec 11, 2014 16:55 GMT Our Newsroom ​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

The future of communications: a video guide

Dec 11, 2014 08:02 GMT Our Newsroom Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Top of the PR pops: November Highlights

Dec 04, 2014 16:12 GMT Our Newsroom The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...

When it comes to brand storytelling, do we want the truth or an attractive fiction?

Dec 03, 2014 08:15 GMT Our Newsroom ​So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.

How to get influencers and keep them: the best tips from four experts

Nov 21, 2014 13:20 GMT Our Newsroom As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Nov 06, 2014 13:33 GMT Our Newsroom Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

Nov 06, 2014 09:53 GMT Our Newsroom Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

Oct 31, 2014 08:00 GMT Our Newsroom As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!