Blog posts

The Power Of Brand Advocates

Mar 27, 2015 11:16 GMT Mynewsdesk A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…

​PR & Marketing Jargon: Decoded

Mar 25, 2015 10:47 GMT Mynewsdesk For the times when actual words just won’t suffice, here are our favourite crimes against the English language from the world of PR and marketing!

​The Challenges Faced By B2B Communicators [In Quotes]

Mar 24, 2015 10:00 GMT Mynewsdesk Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…

How 7 Brands Are Supporting Comic Relief 2015

Mar 13, 2015 12:12 GMT Mynewsdesk After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Mar 09, 2015 14:30 GMT Mynewsdesk Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.

How do you sustain a great online newsroom?

Mar 05, 2015 10:14 GMT Mynewsdesk Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

Top of the PR pops: February's edition

Mar 04, 2015 13:24 GMT Mynewsdesk It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...

5 tips to get started with your influencers

Mar 04, 2015 09:41 GMT Mynewsdesk We’ve been talking about democratised digital communication and​ how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.

PR is dead? Not really, but it's what you do that matters

Feb 18, 2015 07:55 GMT Mynewsdesk Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

elephant kicks off 2015 community investment programme

Feb 13, 2015 07:40 GMT elephant communications Blog update by Guy: This week elephant team members have delivered talks at two universities. We have engaged with postgraduate business students on our latest research and kicked off this year's ‘elephant in the room’ competition.