Blog posts

How to get influencers and keep them: the best tips from four experts

Nov 21, 2014 13:20 GMT Our Newsroom As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Nov 06, 2014 13:33 GMT Our Newsroom Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

Nov 06, 2014 09:53 GMT Our Newsroom Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

Oct 31, 2014 08:00 GMT Our Newsroom As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!

Digital Impact Awards: awarding excellence in online newsrooms

Oct 28, 2014 12:20 GMT Our Newsroom We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

The Professional Copywriters' Network Conference: What makes a great story?

Oct 23, 2014 08:00 BST Our Newsroom Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Top of the PR pops: September Highlights

Oct 03, 2014 08:05 BST Our Newsroom After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

My views on the findings from the PRCA Digital PR Report

Sep 12, 2014 10:06 BST Zoodikers

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Sep 03, 2014 11:00 BST Our Newsroom We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

How To Grow Your YouTube Subscriber Base

Aug 19, 2014 11:22 BST Zoodikers