Blog posts

PR is dead? Not really, but it's what you do that matters

Feb 18, 2015 07:55 GMT Mynewsdesk Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

elephant kicks off 2015 community investment programme

Feb 13, 2015 07:40 GMT elephant communications Blog update by Guy: This week elephant team members have delivered talks at two universities. We have engaged with postgraduate business students on our latest research and kicked off this year's ‘elephant in the room’ competition.

Gambling with your PR: Six of the best gambling PR stunts

Feb 10, 2015 17:00 GMT Mynewsdesk With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

Why should we care about influencer relations?

Feb 06, 2015 08:30 GMT Mynewsdesk The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

Top of the PR pops: January highlights

Jan 30, 2015 14:27 GMT Mynewsdesk 2015 is officially in full flow. Here are the PR campaigns that tickled us in January!

Get your customer's attention with these 4 content ideas

Jan 22, 2015 15:15 GMT Mynewsdesk Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

Top of the PR pops: Christmas edition

Dec 19, 2014 12:12 GMT Mynewsdesk Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

The reputation economy: why communicators need a seat at the top table

Dec 11, 2014 16:55 GMT Mynewsdesk ​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

The future of communications: a video guide

Dec 11, 2014 08:02 GMT Mynewsdesk Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Top of the PR pops: November Highlights

Dec 04, 2014 16:12 GMT Mynewsdesk The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...