Blog posts

PR Horror Stories: Halloween Special

Oct 31, 2014 08:00 GMT Our Newsroom As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!

Digital Impact Awards: awarding excellence in online newsrooms

Oct 28, 2014 12:20 GMT Our Newsroom We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

The Professional Copywriters' Network Conference: What makes a great story?

Oct 23, 2014 08:00 BST Our Newsroom Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Top of the PR pops: September Highlights

Oct 03, 2014 08:05 BST Our Newsroom After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

My views on the findings from the PRCA Digital PR Report

Sep 12, 2014 10:06 BST Zoodikers

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Sep 03, 2014 11:00 BST Our Newsroom We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

How To Grow Your YouTube Subscriber Base

Aug 19, 2014 11:22 BST Zoodikers

Bank of mum and dad to support one in five children through university

Aug 17, 2014 17:34 BST elephant communications Two in four parents would encourage their children to get a weekend job to help them become more employable after school or university – and more than one in four would encourage their children to learn more languages and have a full driving license.

5 minutes with Deirdre Breakenridge on FutureComms

Aug 06, 2014 11:59 BST Our Newsroom We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

Top of the PR pops: July highlights

Aug 04, 2014 08:00 BST Our Newsroom Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!