Blog posts

Blog: Rise of the Maths Men

Oct 23, 2014 12:52 BST Pearlfinders Following Martin Sorrell's keynote at Ad:Tech, Mike Thorne asks what agencies can do to accommodate brands' appetite for "maths men"

The Hidden Costs of Handling Mail and Documents Manually

Oct 22, 2014 14:00 BST Neopost Businesses need to process incoming mail so that documents or items reach the recipient as quickly as possible, with minimal damage or manual intervention. Getting it right means less manual effort and faster responses to customers or opportunities. Failure to overcome this logistical challenge however, can have an extremely detrimental impact on operations and even profitability.

Data breaches are personal

Oct 20, 2014 15:34 BST Schillings Data breaches are now becoming incredibly personal with the potential to cause real harm.

Rebecca Garrett Media launches "Winning Moments"

Oct 17, 2014 11:23 BST ad:tech London Rebecca Garrett Media is extending their consumer reach with the launch of their forward facing online magazine; Winning ★ Moments

Do you use the CPA model for e-marketing metrics?

Oct 17, 2014 11:18 BST ad:tech London One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

Do your company email signatures shed a good light on your brand?

Oct 17, 2014 10:59 BST ad:tech London As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.

Learn more about the print industry’s future with Neopost at London Calling

Oct 15, 2014 13:58 BST Neopost The London Calling exhibition is now underway at The East Wintergarden Canary Wharf, today Neopost presented the first of two seminars offering a unique insight into the future of the UK print industry. The seminar, titled Future Focus: A look at the UK Printing Industry, analysed the findings of our unique report – produced in conjunction with the British Printing Industries Federation.

Global content marketing in a multicultural world

Oct 15, 2014 12:46 BST ad:tech London The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Oct 14, 2014 14:10 BST ad:tech London Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

Waging war against rising business costs

Oct 13, 2014 16:49 BST Neopost New figures released this week by the CBI show that the financial services sector is enjoying its strongest period of growth since the 2007 crisis, with a rise in income, profits and recruitment. Despite these encouraging signs, the outlook for the UK economy as a whole remains mixed.