Blog posts

The Power Of Brand Advocates

Mar 27, 2015 11:16 GMT Mynewsdesk A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…

​PR & Marketing Jargon: Decoded

Mar 25, 2015 10:47 GMT Mynewsdesk For the times when actual words just won’t suffice, here are our favourite crimes against the English language from the world of PR and marketing!

Neopost win two awards for neoPreference

Mar 24, 2015 14:25 GMT Neopost It was only launched in January, but neoPreference is already starting to rack up the awards. This month, our new communication management tool has been awarded an ‘Office Oscar 2015’ by OEN Magazine and chosen as the ‘Editor’s Choice award’ by Business Info Magazine.

​The Challenges Faced By B2B Communicators [In Quotes]

Mar 24, 2015 10:00 GMT Mynewsdesk Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…

5 pointers to consider if you REALLY want to measure customer feedback

Mar 23, 2015 13:42 GMT Netigate Successful businesses put their customers at the centre of their corporate culture and they always start with the customer’s best interest in mind when developing processes, products or services. But you need to be attentive and listen closely to what your best customers have to say, otherwise they will feel disregarded and will soon be found in your competitor’s nest.

The red engine revs on...

Mar 20, 2015 14:45 GMT Mynewsdesk ​Oh what a year we had! The fantastic clients and employees of Mynewsdesk, helped to make 2014 our best year to date.

​Meerkat: The Lowdown

Mar 19, 2015 16:07 GMT Mynewsdesk Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir. Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is. So without further ado, here’s the lowdown on what you need to know about Meerkat…

The guys who make the wheels go round

Mar 19, 2015 09:53 GMT Oslo Lufthavn AS The mechanical workshop at Oslo Airport rarely steals the top headlines, but it is still one of the main players in keeping the airport running.

One week left until the release of Sustainable Brand Index™ 2015

Mar 16, 2015 14:00 GMT Sustainable Brand Insight With one week left until the release of Sustainable Brand Index™ 2015 it is time to share the forth trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!