Blog posts

​Bootcamp #2: Setting KPIs

Jul 31, 2015 13:46 BST Mynewsdesk Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.

 Seven Steps to The Seventh

Jul 31, 2015 13:35 BST Stoke Park ​The seventh hole here at Stoke Park is renowned for being tricky, it inspired the 15th Hole at Augusta and we’ve asked our Golf Pro – Stuart Rank to talk us through what he thinks are the most crucial steps to achieving a good shot on our 7th.

Three Lessons For PR From The Launch of Google News Lab

Jul 31, 2015 11:00 BST Mynewsdesk Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

​Gawker: Commercialisation has created new boundaries

Jul 31, 2015 08:30 BST Schillings Allan Dunlavy, Consultant at Schillings, shares his thoughts on Gawker's recent decision to remove a blog from the site.

​Top Of The PR Pops: July

Jul 30, 2015 12:32 BST Mynewsdesk From paws to people and #hashtags to controversies, it’s all been kicking-off this month in the world of PR, comms and online marketing. And we love it when that happens because, well, not only does it give us a tonne of stuff to talk about but it also gives us some pretty tasty food for thought… So without further ado, here’s our pick of campaigns from July 2015…

How To Build Your #BrandNewsroom

Jul 28, 2015 10:04 BST Mynewsdesk A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).

The "Techie" Words Of PR: Decoded

Jul 27, 2015 17:11 BST Mynewsdesk ​In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...

Food for thought: 7 of the tastiest PR campaigns and stunts

Jul 21, 2015 14:42 BST Mynewsdesk This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!

​What Can We Learn From YOUR Newsrooms?

Jul 20, 2015 11:58 BST Mynewsdesk Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

Small business start ups get a voice on local radio

Jul 17, 2015 18:59 BST elephant communications Six months ago 107 Meridian FM made a commitment to back local business. Today the show is booked up 10 weeks in advance.