May 07, 2013 06:52 BST blueprint.tv Daft Punk’s new album, Random Access Memories, is set for release in a few weeks on May 21. Columbia have pushed a large marketing programme into this eagerly anticipated album. This has created a repetitive and sustained social marketing promotional campaign that has been impossible to hide from or turn off.


![Integrating social media into cross channel strategies discussed during #SMWF Europe [video] Integrating social media into cross channel strategies discussed during #SMWF Europe [video]](http://a3.mndcdn.com/image/upload/t_small_padded_square/w1zukigtixtspyczj3ra.jpg)




