Blog posts

Global content marketing in a multicultural world

Global content marketing in a multicultural world

Oct 15, 2014 12:46 BST

The principles behind effective marketing and communication may have been around for mi...

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Oct 14, 2014 14:10 BST

Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag b...

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Oct 09, 2014 13:03 BST

Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at th...

Keyword research through a prism called culture – a primer

Keyword research through a prism called culture – a primer

Oct 09, 2014 10:02 BST

When it comes to keyword research, it’s easy to fall into the trap of thinking that too...

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Oct 08, 2014 07:48 BST

As a nation, UK consumers are indefinitely infatuated with their smart phones and mobil...

Thoughts on digital advertising from hot tech startup BannerFlow

Thoughts on digital advertising from hot tech startup BannerFlow

Oct 07, 2014 15:26 BST

As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech ex...

As the costs of renewables plummet, are we about to see Technology Justice in the energy sector?

As the costs of renewables plummet, are we about to see Technology Justice in the energy sector?

Sep 25, 2014 17:01 BST

Business as usual in the energy sector will not keep us below the CO2 levels necessary ...

Ever wondered what Practical Action is about?

Ever wondered what Practical Action is about?

Sep 25, 2014 16:54 BST

An introduction to Practical Action

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

When is a brand manager not a brand manager? - Ken Valledy, CEO, Tech2Brand

Sep 17, 2014 11:35 BST

Assistant Brand Manager, Brand Manager, Senior Brand Manager, Marketing Manager, Brand ...

Why we need Technology Justice

Why we need Technology Justice

Jul 10, 2014 16:49 BST

Practical Action CEO Simon Trace introduces the concept of technology Justice and why i...