Blog posts

Nov 26, 2014 09:53 GMT VoIPstudio If your company is looking for the best telecommunication solutions, then you should consider the opportunities offered by VoIP. Do you want to be present on the global market, why not use Internet Telephony to manage your international calls from the office?

Nov 03, 2014 15:39 GMT VoIPstudio As the so-called, financial downturn, continues to strangle businesses of all sizes, every business, especially smaller or newer ventures, need highly structured controls over expenditure. Old-fashioned in-house exchange systems which make use of landline phone calls are simply too expensive to run for modern businesses of any size.

Rebecca Garrett Media launches "Winning Moments"

Oct 17, 2014 11:23 BST ad:tech London Rebecca Garrett Media is extending their consumer reach with the launch of their forward facing online magazine; Winning ★ Moments

Do you use the CPA model for e-marketing metrics?

Oct 17, 2014 11:18 BST ad:tech London One of the most widely used marketing tools that we as marketers use is email. We look at emails daily on multiple devices, be that a phone, tablet or desktop. We read emails at home, work and on the go. It is an amazingly powerful tool and is a must for marketing to the modern generation, where emails are checked on an hourly basis... at the very least.

Do your company email signatures shed a good light on your brand?

Oct 17, 2014 10:59 BST ad:tech London As part of our brand newsroom partnership with Mynewsdesk, we've offered all ad:tech exhibitors the chance to blog in our online newsroom. We sent some questions across to Henry McIntosh, Marketing Manager at Crossware Mail Signature to understand how they're helping marketers' control their brand perception today.

Global content marketing in a multicultural world

Oct 15, 2014 12:46 BST ad:tech London The principles behind effective marketing and communication may have been around for millennia, but you can’t use your 2004 marketing strategy in 2014. What’s changed? The world opened up. We are all more connected than ever, and highly social. We’re demanding – we want content written for us, about us, by people who understand us.

Turning UGC hashtag campaign into commerce - by Dan Kimball, CMO at Thismoment

Oct 14, 2014 14:10 BST ad:tech London Is user-generated content (UGC) just a trend? Are marketers piling on the UGC hashtag bandwagon because it has the “cool factor”? And if so, does that mean that at some point the next shiny object will simply replace it? Certainly, it means there is a growing perceived value. But, how does that translate into enterprise return on investment (ROI)?

Sorry Google, we’ve written a script to reverse your ‘Close Variant Matching’

Oct 09, 2014 13:03 BST ad:tech London Google 0 – 1 Brainlabs You may have heard that Google are removing exact match at the end of September. They’re telling us that it will give us “control with less complexity” which is really patronising for those sophisticated advertisers who have built systems and workflows around precise match types. It’s just a way of collecting more cash.

Keyword research through a prism called culture – a primer

Oct 09, 2014 10:02 BST ad:tech London When it comes to keyword research, it’s easy to fall into the trap of thinking that tools will do the job of brains. Let’s clear that out from the outset: they won’t. Tools are only as good as their handlers. Give a spanner to a monkey, it’ll find ingenious ways to use it. Give the same spanner to a dog and it goes from tool to toy. Use tools wisely.

Affiliate marketing: the guesswork of advertising abolished - Charlotte Pizer, The Performance Marketing Network

Oct 08, 2014 07:48 BST ad:tech London As a nation, UK consumers are indefinitely infatuated with their smart phones and mobile devices; this is becoming ever more evident with the increasingly widespread mobile internet and 3 and 4G availability.