Food for Progress presents Oumph! at the Just V Show, which co-locates with The Allergy & Free From Show in London's Olympia 7-9 July. Stand: V105. Oumph!, which is made from soya beans, has increased a flow of new consumers to the plant-based food sector, both in retail and food service. In 2016 Oumph! was awarded Food Product of the Year by the Swedish Grocers Federation.