Blog posts

Mar 26, 2014 16:31 GMT Reflect Digital

Don't Buy This Beer

Mar 05, 2014 13:55 GMT Sustainable Brand Insight On Black Friday 2011, the unprecedented marketing campaign Don’t Buy This Jacket by the apparel brand Patagonia hit the media declaring war on consumerism. The purpose was to alert people on the importance of not buying and then throwing useless things away. This angle was as controversial as it was successful. Since then, Patagonia is perceived as one of the most sustainable brands in the world.

Surprising Sustainability: American Apparel, the Quintessential Example of Misaligned Core Capabilities and Communications

Feb 24, 2014 17:26 GMT Sustainable Brand Insight Most of us know American Apparel for their heavily criticized advertisements, a topic that I do not intend to dive deeper into here. But behind that scandalous facade exists a company which has sustainability at its core.

One in five consider switching bank in the next year

Feb 07, 2014 16:24 GMT elephant communications New elephant research reveals that just over one in five adults is planning or considering the idea of switching their bank in the next 12 months.

Jan 31, 2014 15:56 GMT Reflect Digital A recent survey looks into the pros and cons of a mains domestic smoke detector and questions whether wireless smoke alarms are the way forward.

University students create their own footprint

Jan 24, 2014 13:32 GMT elephant communications The next eighth edition of our 'footprints' report series will be a special student edition – with articles from university students.

elephant communications investing in the community from beginning to end of 2013

Dec 20, 2013 12:00 GMT elephant communications This Christmas, elephant communications have decided to forgo the tradition of designing and sending out Christmas cards and instead spend the money on buying presents for the children of Great Ormond’s street hospital

Kick off the New Year with an insight experience day at elephant

Dec 19, 2013 12:31 GMT elephant communications elephant communications is holding a set of insight experience days in January as part of its rolling market research – friends and clients of elephant are invited to come down to our office for a day to immerse themselves in the market research archive elephant has created and assess issues that impact on their specific sector.

What makes a brand? Branding expert Robert Bean on the Single Organising Principle.

Dec 10, 2013 09:05 GMT Like Minds This is an interview with advertising veteran, turned branding consultant, Robert Bean, author of Winning in Your Own Way: The Nine and a Half Golden Rules of Branding. The interview was given to Justin Kirby, and originally published on his blog, A Flux State, on Dec. 6th 2013. Robert spoke at Like Minds London, where he was a keynote speaker, at the Digital Marketing Show on 27th Nov. 2013.

New Royal Mail Mailmark is made simple with Neopost

Dec 05, 2013 11:47 GMT Neopost FOLLOWING a £70million investment, Royal Mail will soon be introducing the next generation of franked mail - Mailmark. At Neopost we see Mailmark as an exciting initiative that will ultimately make franking an even more attractive option. Royal Mail’s Mailmark will be progressively introduced during the course of 2014.