Blog posts

18 days left until the release of Sustainable Brand Index™ 2015

Mar 05, 2015 06:00 GMT Sustainable Brand Insight With only 18 days left until the release of Sustainable Brand Index™ 2015 it is time for our second edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

21 days left until the release of Sustainable Brand Index™ 2015

Mar 02, 2015 06:00 GMT Sustainable Brand Insight With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

25 days left until the release of Sustainable Brand Index™ 2015

Feb 26, 2015 07:00 GMT Sustainable Brand Insight With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

One month left until the release of Sustainable Brand Index™ 2015

Feb 23, 2015 17:26 GMT Sustainable Brand Insight With only one month left until our award ceremony and the release of Sustainable Brand Index 2015 it is high time to start the countdown. Every Monday until the 23rd of mars a new trend from Sustainable Brand Index 2015 will be released. Today we release the first trend: Sustainability is now more present in the consumer’s discussions than ever before.

Brands in Sustainable Brand Index 2015 released today

Feb 18, 2015 07:00 GMT Sustainable Brand Insight ​Today the brands that will be part of Sustainable Brand Index2015 are released. The index this year will be bigger than ever before, including over 700 brands in Sweden, Denmark, Norway and Finland.

3 Topics for Sustainable Brands in 2015

Feb 13, 2015 08:35 GMT Sustainable Brand Insight 3 relevant topics for building Sustainable Brands in 2015. Vertical Integration, Celebrity Endorsement and Brand Collaboration.

Don't Buy This Beer

Mar 05, 2014 13:55 GMT Sustainable Brand Insight On Black Friday 2011, the unprecedented marketing campaign Don’t Buy This Jacket by the apparel brand Patagonia hit the media declaring war on consumerism. The purpose was to alert people on the importance of not buying and then throwing useless things away. This angle was as controversial as it was successful. Since then, Patagonia is perceived as one of the most sustainable brands in the world.

Plants not Plastic

Dec 16, 2013 17:19 GMT GreenCup Coffee Our paper cups are 100% Compostable saving 3,2kg of carbon per case compared to conventional cups!

The Power of Likes

Nov 29, 2013 10:58 GMT Sustainable Brand Insight With regards to the PETA report about the truth about how angora rabbits are treated in the fur industry, Swedish Retailer Åhléns posted this on their Facebook page.

STOP THE TRAFFIC………….

Mar 20, 2013 13:42 GMT GreenCup Coffee We are anticipating a few complaints from angry motorists when we launch ADAM (she is a girl though) our refurbished Morris ……..milk float.