Blog posts

Don't Buy This Beer

Mar 05, 2014 13:55 GMT Sustainable Brand Insight On Black Friday 2011, the unprecedented marketing campaign Don’t Buy This Jacket by the apparel brand Patagonia hit the media declaring war on consumerism. The purpose was to alert people on the importance of not buying and then throwing useless things away. This angle was as controversial as it was successful. Since then, Patagonia is perceived as one of the most sustainable brands in the world.

Plants not Plastic

Dec 16, 2013 17:19 GMT GreenCup Coffee Our paper cups are 100% Compostable saving 3,2kg of carbon per case compared to conventional cups!

Business as Usual is Over

Dec 06, 2013 14:54 GMT Plantagon International AB UNITED KINGDOM, December 5th. Article published in Farming Monthly International

The Power of Likes

Nov 29, 2013 10:58 GMT Sustainable Brand Insight With regards to the PETA report about the truth about how angora rabbits are treated in the fur industry, Swedish Retailer Åhléns posted this on their Facebook page.


Mar 20, 2013 13:42 GMT GreenCup Coffee We are anticipating a few complaints from angry motorists when we launch ADAM (she is a girl though) our refurbished Morris ……..milk float.

How You Can Make a Difference to Technology Justice

Feb 17, 2012 09:55 GMT BOTTLE Did you know that 1.4 billion people don’t have access to electricity? Practical Action has this week called on the tech, social media, communications & PR communities to back its campaign for ‘technology justice’ in the lead up to the Rio+20 Earth summit. It is determined that the issue will be high on the agenda & needs a wave of support from the comms & tech community to ensure this.