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Millennials put user-generated referrals before brand in purchase decisions

Press Releases   •   Feb 07, 2012 16:53 GMT

Millennials - the mid-teen to mid-30s demographic - won't purchase certain goods without first seeking the opinion of user-generated referrals, says a new study from Bazaarvoice called Talking to Strangers.

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Are UK firms in danger of missing the boat on m-commerce?

Press Releases   •   Feb 06, 2012 16:45 GMT

A staggering 80 per cent of UK firms do not have mobile-optimised websites, according to new survey by EPiServer.

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UK firms missing out on social CRM

Press Releases   •   Feb 02, 2012 16:40 GMT

UK businesses aren’t making the most of social media in customer relationship management, a recent Callcentrehelper.com study has found.

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  • Press Contact
  • PR Manager
  • dmuhfjpra@dma.orhkg.lqqmuk
  • 020 7291 3300

About The Direct Marketing Association

We've been leading the way in direct marketing and helping the industry do better business since 1992.

Inspiring better business

We've been leading the way in direct marketing and helping the industry do better business since 1992. At the heart of what we do are our members. There are more than 800 of them across the UK, including agencies, list brokers and mailing houses, as well as blue-chip corporations such as BT, M&S, Lloyds TSB and the AA.

Policy and practice are driven by our 12 Councils, which specialise in areas such as training and development, lobbying and business services. They are supported by our 45-strong Central London administration plus teams in Edinburgh, Bristol and Manchester. We're also a member of the International Federation of Direct Marketing Associations (FDMA) and the Federation of European Direct and Interactive Marketing (FEDMA).

Address

  • The Direct Marketing Association
  • DMA House, 70 Margaret Street, London
  • W1W 8SS United Kingdom