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Meet the Hybrid Consumer

Press Releases   •   Jul 02, 2014 13:37 BST

Here’s the thing; consumers are not rational. They are complex individuals who switch between letting their economic sense and their heart decide what to spend their hard earned cash on. In a report from May 2013, the Dutch investment bank Rabobank gave this kind of consumer a new name: the hybrid consumer; a consumer that is putting the retailers at risk of ending up in the squeezed middle.

A 360° view of the customer - How Integrated Data is better than Big Data

Press Releases   •   May 06, 2014 16:45 BST

What if you could overlay your segmentation in real time onto every piece of work you do and build models of your CRM effectiveness based on emotion as well as direct response? - Unleashing the power of single source customer data needn't mean grappling with vast “big data” sets – integrated data allows clients to access powerful solutions, quickly and easily.

Mobile usage across the generations

Press Releases   •   Mar 10, 2014 17:02 GMT

The GSMA Intelligence prediction that the number of mobile connections will exceed the number of people on the planet demonstrates how being ‘always connected’ has become embedded with everyday life. A major driver in this has been the growth in social media, games, email and the desire to constantly interact through our devices.

Youth are loyal to the experience

Press Releases   •   Nov 21, 2013 08:46 GMT

A 10th coffee free doesn't determine loyalty to the restaurant or QSR with todays Youth. Many volume based loyalty plans are 'nice to haves' and are often, only used by Generation Y as and when they remember. Tpoll Youth Eating Habits 2013 study reveals over 10 different ways to retain key customers predominantly, by providing a personalised experience

Youth Snacking Habits 2013

Press Releases   •   Nov 19, 2013 09:06 GMT

Generation Y's snacking habits vary significantly between eating at home opposed to out-and-about. Healthy options are the choice while in the comfort of their own environment whereas, according to Tpoll's latest research of Youth, junk is the convenient and cheaper option

Setting the stage for a personalised eating out experience

Press Releases   •   Nov 06, 2013 18:44 GMT

As Generation Y are eating out more often, restaurants and QSRs trying to engage with todays Youth need to do more than offer deals and bonuses. According to Tpoll's Youth Eating Habits 2103 study, young customers want to co-create their experiences with a more personalised and emotionally involving environment

Can the diet of today’s youth be both healthy AND convenient?

Press Releases   •   Oct 24, 2013 16:17 BST

Tpoll’s recent “Youth Eating Habits” research reveals the challenges Generation Y face balancing a desire to eat healthily with the convenience of fitting food into their hectic schedules. Over 50% are now skipping breakfast at home regularly and while eating out occasions have overall increased, the most important selection criteria for eating out in QSR's and restaurants is quality & health

Loyalty Matters – Youth Eating Out 2013 Research!

Press Releases   •   Oct 08, 2013 13:20 BST

Tpoll's 2013 Youth Eating Out research study has been completed and both this years' insight and the trend data, demonstrates interesting changes in the way Generation Y choose and engage when eating-on-the-go or dining in. Loyalty is becoming a significant influence for Youth however, it's the how-to, the comm's and the format that holds the value

Privacy and Security threatens the adoption of Near Field Communications

Press Releases   •   Sep 12, 2013 17:41 BST

Google Glass, 4G, Payment-by-Phone symbolises great strides in technical achievement however, consumers are increasingly sceptical about privacy & security levels and are in need of up-front assurances when looking into new services and devices.

Grow Your Own Food

Press Releases   •   Aug 17, 2013 15:16 BST

The world’s first ever laboratory-grown beef burger was unveiled in London last week, and Tpoll was curious to find out what the members of its research panel, MindMover, thought about it.

Tpoll Launches Online Satisfaction /Placement Surveys toolkit

Press Releases   •   Jul 26, 2013 18:09 BST

It is imperative for Councils to engage with residents and their business community to gain feedback on services and initiatives. Traditional paper based surveys are expensive, less 'green' and inputting the findings is time consuming. Tpoll has used its FMCG expertise to provide councils with a new robust online panel for immediate and accurate research. It is re-usable, efficient and simple!

Let your body do the talking

Press Releases   •   Jul 15, 2013 14:47 BST

Tpoll invest in new eye tracking technology completing its full-service integrated approach to online communities and customer insight

Fifth new starter in 5 weeks joins Online Community specialist

Press Releases   •   Jul 08, 2013 10:52 BST

Nana Nielsen, the fifth new starter in as many weeks has joined Tpoll, the online community research and insight specialist

Engaging Residents and Building Online Council Communities – ‘In-a-Box’

Press Releases   •   Jun 28, 2013 16:17 BST

Tpoll has launched a simple and comprehensive online community modular solution 'The Citizen Panel'. Councils needing to engage with its broader community, to measure performances and yet, save money is a challenge shared throughout the UK. Tpoll has created an online module that combines online chat forums, quantitative surveys and indepth reports in one easy to manage portal - The Citizen Panel

Men are not just found in the kitchen at parties

Press Releases   •   Jun 28, 2013 15:24 BST

Women are still the best cooks in the kitchen according to Tpoll's latest study. While the rise in the recognition of men's creative flair and need to take control at dinner parties is growing, both agree on absolute territorial exclusivity whilst cooking

Gaming: Brand loyalty vs. functionality

Press Releases   •   Jun 25, 2013 13:29 BST

Hardcore XBox gamers on Tpoll's Future Tech Forum are saying they'll stick with their brand of choice rather than opt for the lower priced, more functional PS4. Their brand loyalty seems to be rewarded as Microsoft appear to be changing their priginal proposition in time for launch

Tpoll launches global online Qual community platform

Tpoll launches global online Qual community platform

Press Releases   •   Jun 17, 2013 12:59 BST

Tpoll has launched a global online qualitative platform to moderate forums simultaneously in different languages, across various formats and in different time zones. The technology has been developed in-house and key features include: adding stimulus to discussions and interjecting links and document files Tpoll provides a complete portfolio of qualitative research methods

Tpoll adds depth to community insight team

Press Releases   •   Jun 10, 2013 09:24 BST

May 2013. Tpoll launches Future Thinking Forum - Consumer Technology

May 2013. Tpoll launches Future Thinking Forum - Consumer Technology

Press Releases   •   May 24, 2013 12:47 BST

The early reaction to the Xbox One launch this week is a mix of excitement and possible over expectation. Initial threads are; is it a gamers dream machine, a premature wedge in the market to PS4 or, an awesome piece of kit beyond that of gaming-only