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Meet the Hybrid Consumer

Press Releases   •   Jul 02, 2014 13:37 BST

Here’s the thing; consumers are not rational. They are complex individuals who switch between letting their economic sense and their heart decide what to spend their hard earned cash on. In a report from May 2013, the Dutch investment bank Rabobank gave this kind of consumer a new name: the hybrid consumer; a consumer that is putting the retailers at risk of ending up in the squeezed middle.

A 360° view of the customer - How Integrated Data is better than Big Data

Press Releases   •   May 06, 2014 16:45 BST

What if you could overlay your segmentation in real time onto every piece of work you do and build models of your CRM effectiveness based on emotion as well as direct response? - Unleashing the power of single source customer data needn't mean grappling with vast “big data” sets – integrated data allows clients to access powerful solutions, quickly and easily.

Mobile usage across the generations

Press Releases   •   Mar 10, 2014 17:02 GMT

The GSMA Intelligence prediction that the number of mobile connections will exceed the number of people on the planet demonstrates how being ‘always connected’ has become embedded with everyday life. A major driver in this has been the growth in social media, games, email and the desire to constantly interact through our devices.

Youth are loyal to the experience

Press Releases   •   Nov 21, 2013 08:46 GMT

A 10th coffee free doesn't determine loyalty to the restaurant or QSR with todays Youth. Many volume based loyalty plans are 'nice to haves' and are often, only used by Generation Y as and when they remember. Tpoll Youth Eating Habits 2013 study reveals over 10 different ways to retain key customers predominantly, by providing a personalised experience