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Viadeo Announces Acquisition of Contact Management App Soocial

Press Release   •   Nov 29, 2011 09:32 GMT

Provides Advanced Contact Management and Address Book Synchronisation for Over 500 Services and Devices to Viadeo’s 40 Million Global Members

London, November 29, 2011Viadeo, the business social network with 40 million members worldwide, announced today the acquisition of Dutch start-up Soocial. Founded in 2006, Soocial specializes in contact management and universal contact synchronization. As part of the acquisition, Soocial’s development staff will be joining Viadeo to work towards improving overall user experience on the Viadeo professional social network.

With the acquisition, Viadeo will provide the best of Soocial’s features to help members manage, organize, back up and easily and safely share their address books. The features will allow members to synchronize their contacts across more than 500 platforms, messaging services and devices, including PCs and smartphones.

“Contact and synchronization management can quickly become a nightmare for a professional who must often juggle multiple formats of business cards and various electronic devices,” said Dan Serfaty, CEO and founder of Viadeo. “We are very pleased to announce the Soocial acquisition, which will provide  our 40 million members worldwide with the best technology to manage their contacts.”

“We are very excited to be working with Viadeo,” said Stefan Fountain, co-founder and CEO of Soocial. “This acquisition allows us to work together to achieve a common goal of providing our members with a way to get the best and the most out of their contacts—ultimately expanding their network.”

“We are very happy with the acquisition of Soocial and the great new home for the company. The deal with Viadeo will not only expose Soocial’s service to a new group of users but will also provide a great environment for further development of the service. Congratulations to Stefan and his team, we wish them all the best” said Mark de Lange, Managing Director of Global Grid Capital.

About Viadeo

Founded in 2004, Viadeo is one of the largest professional social networks in the world with 40 million members.  With a dominant position in Europe and the BRIC countries, Viadeo brings business opportunities to professionals all around the world, and focuses on a multi-local approach to social networking.

Viadeo’s members consist of business owners, entrepreneurs and managers from a diverse range of businesses–from start-up to well-established companies. The Viadeo group employes 310 people across 10 offices around the world, in the UK (London), US (San Francisco), Spain (Madrid and Barcelona), Italy (Milan), China (Beijing), India (New Delhi), Mexico (Mexico City) and Senegal (Dakar).

Our Website:

Viadeo is a professional social network with over 40 million members. Viadeo is used by those who want to: 

  • Increase their business opportunities (to discover new clients, staff and business partners)
  • Enhance their visibility and their online reputation
  • Manage and develop their network of professional contacts. 


Viadeo’s members consist of business owners, entrepreneurs and managers from a diverse range of businesses both start-up and well-established. Every day Viadeo attracts more than 30,000 new members; 150,000 new connections are made and over 3 million profiles are viewed. 

Based in Paris (head office), Viadeo also has offices and teams in the UK (London), US (San Francisco), Spain (Madrid and Barcelona), Italy (Milan), China (Beijing), India (New Delhi), Mexico(Mexico City) and Senegal (Dakar). The company employs 310 staff worldwide.

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