May 17, 2013 17:25 BST
Like Minds
Robert's worked in leading London ad agencies including DDB, Lowe Howard-Spink, and WCRS, where he ran the BMW account. He then became the Worldwide Head of Advertising at BT, where he produced the 'It's Good to Talk' and Stephen Hawking campaigns.
Interview: https://www.youtube.com/watch?v=5MmwuRGq8dM Blog post: http://wearelikeminds.com/articles/april-business-breakfast-with-robert-bean
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Robert Bean's "Single Organising Principle" of Branding

