For this reason i-xcellence’s best interlocutors are companies that think outside the box and are able to compete and gain market share abroad with simple, innovative, effective and flexible  solutions.

Because of this you can rely on an active office abroad that operates on behalf of your company as your own foreign branch without having to be concerned about.

In the case that you want to have your own presence abroad:

Aspects you will need to consider:

• Market Research
• Company Set Up
• Real Estate agent
• Location Search
• Rent
• Refurbishment
• Furnishing
• Recruiting for Staff, Searching, screening and management.
• Search activity and contact with buyers
• Corporate communication
• Purchasing and processing orders
• Back office and follow up activities

In the case of exhibitions abroad:

Aspects you will need to consider:

• International exhibition research
• Activity before exhibition
• Activity During
• Activity after exhibition

In the case of the agent

Aspects you will need to consider:

• Searching for a trusted, professional (credible reliable) agent.
• Product training (training them about your product)
• Feedback for sales activity

i-xcellence contains all the pros of having your own office in London, participating in an exhibition or trade show and having your own agent.

Concentrating and managing all of these positive points creating a space outside the box reducing your start up and management costs.

Pros, Cons and Costing of Each Strategy

1.       Own Presence

• Pros:

–      Image stability and power

–      Direct Control of operations in that territory

• Cons:

–      No knowledge of the marketplace

–      No knowledge of labour legislation

–      No knowledge of fiscal and legal legislation

–      Variable management costs

• Costing:

To have your own presence in Mayfair + two staff members on average will cost, per year:

–      in 10sqm office: about £110,000

–      In the 2^nd year the management costs will be: about £80,000 per year

 

2.       Exhibition and Trade Shows

• Pros:

–      No fixed cost

–      Generation of contacts with international audience

–      Product Promotion

• Cons:

–      Lots of commitment in terms of work, resources and time during:

–      Activity before, during and after the exhibition

• Costing: about £35,000

–      For 20sqm stand – about £28,000

–      For personal materials, travel costs, food and accommodation about £7,000

 

3.       Agent

• Pro

–      No fixed costs

• Cons

–      No kind of control or direct contact with the final clients

–      If and when the agent decides not to promote the products anymore, your company can lose the sales opportunity. Contacts from the past, present and potential future clients will be lost.

• Costs

–      Commission Percentage of sales

i-xcellence supports the internationalisation of small, medium and big companies while summarising and maximising the pros of the three main strategies, transforming their cons into the strengths of its services. This is to obtain the ultimate objective of the company, conquering the international market.

• Space
• Dedicated Staff
• Collective Marketing
• Marketing campaign aimed at buyers
• Back office

Pros

–      Image stability and power

–      Direct Control

–      No variable Costs

–      Generation of contacts within an international audience

–      Product Promotion

Strengths

–      Knowledge of the marketplace

–      knowledge of labour, fiscal and legal legislation

–      No variable management costs

–      No commitment in terms of work, resources and time for promotions

–      Follow up of performance

–      Possibility to have direct control and contact with the buyers

–      Complaints Management

Costing – Packaged solutions according to the growth objects and budget.

–      Bespoke

–      Full Service

–      Showcase

–      Sharing

 

What i-xcellence contains

i-xcellence is the space outside the box. An offer that provides dedicated physical space and from this, offers a service beyond the space.

• A physical presence in London – Shows there is commitment and will to grow internationally from your company
• Prestigious address – In the heart of London one of the most fashionable cities in the world
• Showroom – permanent showcase of the products
• Contact point – To welcome buyers and to processes enquiries
• Dedicated account manager – that: speaks fluent English with a  marketing and sales background and has International experience and knowledge of international markets, in order to promote:

–      Products and services to the buyers

–      Invite the buyers to view the showcased products

–      To set up meetings with buyers

–      To process the purchasing orders

• Back Office – To provide assistance with delivery shipping and handling complaints;
• Collective Marketing – i-xcellence will fully promote your products with our collective marketing programme

 

• A five star solution for :

-        Quality

-        flexibility

-        Internationalisation

• With many results

-        A more prestigious image

-        More control

-        The possibility to provide more dedication and concentration on your own work

Through the simple proposition of a space – the space outside the box – provides a more articulate and complete offer that satisfies the strategic factors which are crucial for international development. A 5X star solution contains five crucial services of high quality:

• Dedicated space: A physical presence in London by having a space showcase your products
• Dedicated Staff: i-xcellence staff managing the brand and promoting the product on behalf of your company.
• Collective Marketing: i-xcellence will produce promotional campaigns that will increase the visibility of your company
• Marketing campaigns aimed at buyers: The staff will start campaigns tailor made to your company in order to attract buyers to view the products.
• Back Office: Acts as the interface between the buyer and your company. The back office will provide assistance with deliveries, shipping and complaints, when required.

 

How i-xcellence works

Once you reserve your space:

1. You will set up the area or you can count on us to design and fit it out for you (With instructions provided from you)
2. i-xcellence’s management will consult with you to know about your current product positioning, strengths and weaknesses in order to plan the best campaign for you
3. i-xcellence’s management will create an implementation plan according to the strategy and the general objectives. Once agreed upon, it will be submitted to the account manager assigned to you.
4. You will train your dedicated staff with a focus on the company strengths and weaknesses and the benefits of its services.
5. The Account Manager will be instructed by i-xcellence’s management about the implementation campaign, according to market targets and sales objectives set.
6. The Account Manager will start the campaign contacting buyers with the aim to:

-          Promote the products and the company

-          Invite the buyers to see the product

-          Process the orders

-          Provide a weekly report that includes calls made, contacts, sales processed

-          i-xcellence management will submit the client a report