ASSET LAND ANNOUNCES CARBON NEUTRALITY FROM CARBON CREDIT PURCHASE

Building on its existing energy efficiency and conservation efforts, Asset Land announced today that it has purchased carbon offsets that neutralise the environmental impact of the company’s international operations.

Achieving carbon neutrality has been a core objective behind Asset’s commitment to being a responsible corporate citizen of the global community.  The purchase of carbon offsets from a verified rainforest project will not only mitigate Asset’s carbon footprint but contribute significantly to vital forest regeneration in South America , providing employment opportunities to local communities and reducing poverty.

Revenue from the sale of carbon offsets or carbon credits as they are also known provides important economic support to projects involving greenhouse gas emissions reduction which helps encourage the development of similar projects.

Asset Land purchased carbon credits from a Reducing Emissions from Deforestation and forest Degradation (REDD) project based in Latin America.  One carbon credit represents 1 metric tonne of carbon dioxide which has been sequestered or absorbed by the project. 

The company’s carbon neutrality was achieved by matching how much energy Asset’s operation uses with an equivalent measure of carbon credits so that in effect, the company’s emissions are offset.  For many large companies, emissions reductions are compulsory according to an international agreement known as the Kyoto Protocol.  However, Asset has chosen to be among the many corporate bodies choosing to offset their emissions through the voluntary carbon markets as part of their branding.

Asset Land are market leaders in providing strategic UK land investments and acknowledge that land is not the planet’s only finite resource.  The pressures on housing in the developed world are enormous due to the rising demands of an ever-increasing population.  However, providing housing is not the only issue to be considered.

Pollution has the most detrimental impact on our planet.  Increased production to meet expanding consumerism has caused dramatic changes to our climate, witnessed on a regular basis.  To achieve carbon neutrality, all aspects of carbon emissions at Asset’s offices were taken into account, ranging from electricity usage to vehicles and employee travel.  The project involved months of planning, assessment and verification.

Carbon credits are becoming the most popular method for companies to offset their carbon footprint whilst delivering environmental and social benefits in under-developed countries.  Asset Land believe that we all have a responsibility to do what we can to undo years of damage caused by man to the world we live in and will continue to purchase carbon credits annually to ensure carbon neutrality is sustained for coming years.