Coburg Banks’s revenues set to fly higher with Tomorrow People
Tomorrow PeopleSep 23, 2011 16:27 BST
Leading recruitment specialist Angel Services Group has selected inbound marketing consultancy Tomorrow People to take the lead on its marketing strategy, a move that will give the company a revenue increase of £80,000 in Year One alone.
The company, which comprises Coburg Banks, Coburg Banks IT and Response, has quickly established itself as a leader in general recruitment, IT recruitment and online recruitment solutions. It is now looking to build on its strong position in the industry with the proven results offered by Tomorrow People’s inbound marketing approach.
Angel has chosen to work with pioneering inbound marketing consultancy Tomorrow People because of the benefits offered by Zoober, the consultancy’s unique five-step methodology which has been proven to add 15% to top line growth, at 60% less cost than traditional marketing methods alone.
Alistair Norman, Marketing Director at Tomorrow People, explained:
"We are delighted to have been selected to work with industry leader Angel Services Group. At Tomorrow People, we map a company’s buying process and build its audience with a ‘pull’ approach, using a combination of content marketing, social media and marketing automation to build a company’s reputation and revenue.
Our focus will be to implement this ‘pull’ approach to marketing and reposition Angel’s services to accelerate pipeline development.”
It is this innovative approach that is set to bring in an additional £80,000 of additional revenue for Angel in Year One alone. James Ball, Director of Angel Services Group, commented:
“We selected Tomorrow People because of the methodology they use which utilises a technology that totally measures the marketing activity across all channels and gives us complete visibility.
We had the dilemma of whether to bring a resource in-house or outsource our marketing activity, but we would need a massive team to get even close to the skills required to deliver the results and the packaged offering that Tomorrow People are providing us with.”
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