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Giveacar Survey Results: How charitable is your town?
Giveacar LtdMay 03, 2012 09:00 BST
London, May 01 2012: New data released by leading not-for-profit social enterprise, Giveacar, challenge stereotypical views of charity donation across the UK.
Giveacar’s first Annual Charity Survey shows:
- The most generous donations are made by the Scots
- The Welsh donate more to medical charities than the rest of the UK, per head
- Animals have a very special place in our hearts. Donations to animal charities outstrip the combined donations to charities supporting ex-servicemen and women, the homeless, the environment, sports and the arts.
- Horses are more popular than cats, judged by the level of donations to specialist animal charities.
- Charities devoted to medical care and research attract far higher levels of donation than any other causes.
The survey confirms the long-held view that the English are particularly fond of animals. In fact the English give more to animal charities than to specialist children’s charities.
Giveacar is unusually well-placed to conduct this survey because it covers the whole of the UK and raises money for any registered charity, with no allegiance to any particular cause. Giveacar donations come from the sale of old, unwanted cars, which are given by their owners on the understanding that the proceeds go to charity. Donors are encouraged to nominate the charity of their choice. So far over 4,000 cars have been scrapped or sold at auction, raising funds for more than 450 charities.
The survey figures are based on analysis of 2,000 donations of old and unwanted vehicles to Giveacar running up to 31st December 2011. To date, Giveacar has raised more than £500,000 for charities throughout the country.
Giveacar’s Alan Chance, who carried out the survey, says:
“The survey confirms the popularity of medical charities – in fact three of our top ten charities are devoted to cancer care and research. Hospices attract steady support in their local areas, and all the major animal charities have their devoted supporters.
“These findings are predictable, but the survey also highlights interesting regional variations and trends. It’s good to see that Scottish donors are more generous than the English, for example.
“However, the figures also show that some long-held views about charitable giving in the UK are well-founded. For example, English donors do indeed seem to give animal welfare a higher priority than many other causes – reinforcing last year’s Charity Market Monitor survey which indicated that whilst overall donations were declining, donations to animal welfare causes were on the increase - and our findings underline the fact that the nation’s wealth is concentrated in London and the south. No less than six of the top ten postcodes for donations are in London and all ten of them are in the South of England.”
“Overall, the geographical differences in support for specific causes may encourage charities to focus their fundraising efforts on areas where there appears to be untapped potential and we hope that the voluntary sector finds this survey helpful.
The top ten postcodes by number of donations to charity through Giveacar are:
- South West London - 215
- South East London - 193
- North London - 162
- East London - 154
- Bristol - 134
- Kingston-upon-Thames - 123
- Tonbridge - 120
- North West London - 117
- Brighton - 112
- Reading - 109
Bristol has given more cars to charity through Giveacar than any other town or city outside London, whilst Cardiff topped the list for numbers of Welsh donors and in Scotland, Edinburgh headed the list, followed by Aberdeen and Glasgow.
Judged by the cars donated through Giveacar, the twenty most generous postal regions outside London are as follows:
- Hemel Hempstead
The causes chosen by Giveacar donors, ranked by category, are:
- Children and families
- Animal (general)
- Famine and relief
- The elderly
Alan Chance concludes:
“Car owners who donate using Giveacar can choose which of the thousands of UK-registered charities they want the proceeds to go to. We don’t try to influence that choice in any way, so the data we have analysed present an accurate snapshot of donors’ favourite causes.
“We hope that the results will not only help charities to plan their fundraising more effectively, but also encourage many more people from throughout the UK to scrap their cars and donate the money they raise to the charities they believe in most – and, of course, Giveacar is by far the most efficient and hassle-free way of doing that. Just visit www.giveacar.co.uk or call us on 02 000 111 664 and we’ll take care of everything from picking the car up and sorting out the paperwork to liaising with your chosen charity.”
For further information, images or interviews, please contact Joe Casey at firstname.lastname@example.org.
Notes for Editors
Giveacar’s analysis compares the last 1,000 donations in 2010 with the last 1,000 donations in 2011. These samples represent over a third (35.98%) of the 5,549 donations made to Giveacar in 2010 and 2011. Sample data was then uplifted by a factor of 2.79265 to give estimates for the complete database of 5,549 donations.
Launched in January 2010 by social entrepreneur Tom Chance, Giveacar was the first service of its kind in the UK and it allows charities to tap into a brand new source of funds. At the same time it gives car owners a simple way to get rid of their unwanted cars and put them to good use, raising money for their favourite charities.
Owners contact Giveacar with details of their cars and they are asked which charity they want to support. Cars are collected by tow truck directly from the owner’s home addresses. Some will be scrapped and others will be sold on. Giveacar has built a network of scrap merchants and auction houses reaching into almost every corner of the UK, and always aims to get the best price for each car donated. Giveacar is happy to deal with any registered UK charity.
For car owners, this is a simple, hassle-free way of getting rid of an old banger and helping a good cause. For charities, it’s a new funding stream from a previously untapped source. The environment benefits too: dangerous and unsightly cars are taken out of circulation. All Giveacar’s scrap cars are depolluted and processed to the highest environmental standards.
In the company’s first month of operation it handled the donation of just seven cars, but this figure has grown steadily and now Giveacar often receives that many enquiries in a single morning.
Having appointed an enthusiastic and highly committed team to run Giveacar, Tom Chance has now stepped back from day-to-day operations, whilst retaining a strategic advisory role. Giveacar remains a truly independent social company, not owned by or tied to any commercial operation.