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'Value of CRM' Workshops to be held by DMC Software
DMC SoftwareMay 18, 2012 14:49 BST
DMC Software Solutions, leading Sage and Microsoft Business partner, will put to rest any worries over the value of customer relationship management (CRM) by exploring the potential of CRM software and strategy at their upcoming workshop.
The DMC Software “Value of CRM” Workshop takes place on 21st June 2012, at the Marriott Hotel Peterborough. Leading CRM Experts from DMC and Sage will explore how developing a practical CRM strategy can ensure positive customer experiences and in turn improved business performance. Both best practice advice and the latest technological developments will be shared allowing delegates to devise cost-effective CRM strategies appropriate to individual organisational needs.
Mike Ramsay, Managing Director of DMC Software comments, “Since the introduction of CRM software in the 1980s CRM solutions have come a long way. Many organisations still fail to see the benefits of CRM software, seeing only the cost when in actual fact many studies highlight that CRM software yields the highest returns. The aim of our workshop is to change peoples’ perception of customer relationship management, seeing it only as a place to store customer details, and help them to see the true business benefits a properly implemented CRM solution can deliver.”
Fundamentally, a CRM system is a central repository for customer information, allowing all customer information and interactions to be recorded. By utilising this information effectively it is possible to develop strong, lasting customer relationships through delivery of high customer service levels. Beyond this, CRM solutions can facilitate effective targeting and measuring of communications and from this organisations can identify which activities generate the highest returns and use this to inform future strategy.
Find out more about the value of customer relationship management and the DMC Software CRM Workshop by visiting:
– ENDS –
For more information please contact Jade Dixon-Winters, Marketing Manager.
Tel: 01733 362120
Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, PE2 6QR