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A material with a future – TitanCeram from Villeroy & Boch.

Press Release   •   Jan 18, 2016 07:00 GMT

TitanCeram – this is the name of the innovative ceramic material which Villeroy & Boch has developed specifically for the realisation of high-quality premium designs. TitanCeram enables the production of sanitary products with an exceptionally precise styling with extremely thin walls and clear-cut edges.

For TitanCeram, Villeroy & Boch has called upon all its experience from over 265 years of ceramics production to combine familiar ceramic ingredients in a new composition: "To produce TitanCeram, we use the natural raw materials, clay, kaolin, feldspar, quartz and pegmatite, enriched with titanium dioxide. Thus the name TitanCeram," explains Bernhard Thömmes, Head of Research & Development at Villeroy & Boch. "The exact recipe, i.e. the percental composition of raw materials is and remains a company secret." TitanCeram is thus only processed at the headquarters in Mettlach after strict reception inspection of the raw materials.

New standards with regard to material properties.

TitanCeram sets new standards with regard to material properties. Compared with classic sanitary ceramic material, TitanCeram has approx. 50 per cent less shrinkage during production, which results in products with greater dimensional accuracy. In addition, TitanCeram makes more delicate designs possible. The result is impressive: Thanks to TitanCeram, sanitary products can be produced with much thinner walls than classic sanitary ceramic products. The high stability of the material not only allows thinner walls and thus new shapes and designs, but also reduces material costs, the weight and raw material requirements – sustainability is the keyword.

Exceptional designs with maximum precision.
Thömmes and his team in “Research & Development” spent two years working on TitanCeram. Always involved in the process: internal and external sectors such as Marketing, Production and suppliers. "The design requirements specified by Marketing were very high. For us that meant: The production process also had to be enhanced. Only then could an optimum result be achieved," Thömmes emphasises.

And that is quite impressive: In 2015, Villeroy & Boch was able to present exceptional designs such as the Octagon column bathroom sink in matt-look Edelweiss. Precise edges and angles combine to form an octagon in the bowl which resembles a polished crystal due to its finely worked facets. The Artis surface mounted sink series, which excels through its extremely thin ceramic, is also made from TitanCeram. The delicate and light looking bathroom sinks in the four shapes, round, oval, rectangular and square not only look attractive, but also provide optimum user convenience thanks to their deep, functional bowls. They will also be available in trendy colours from 2016 onwards.

Thömmes: "We shall continue to use the material. After all, that is why we developed TitanCeram – as a material with a future."

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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