Two of the on-trend food concepts from Villeroy & Boch, both presented at the international spring fair Ambiente in Frankfurt, have already been allocated design prizes. In December 2015 the serving dish from Pasta Passion was selected to receive the Design Plus Ambiente 2016 award from among 418 products or product series from 178 exhibitors. The generous dish is particularly pleasant to carry thanks to its two ergonomic handles, as could be seen when it joined the other award-winning products in a special exhibition staged during the fair in Galleria 1 between Halls 8 and 9.
The BBQ Passion and Pasta Passion concepts were also singled out for the consumer prize "KitchenInnovation of the Year®". In addition, Pasta Passion received the “Golden Award – Best of the Best” for utmost innovation, functionality and design.
A jury of experts compiles a shortlist, which is then used by the market research institute K&A BrandResearch to allow consumers to select the winner. Criteria such as functionality and user convenience, product benefit, innovation, design, ergonomy and sustainability are evaluated. The prize was awarded in the context of the Ambiente, where the winning products are presented to about 140,000 trade experts and opinion leaders in a large dedicated area over the entire period of the fair. Well-known top chefs also profile the award-winning products in live cooking shows.
With the food concepts Pasta Passion, Pizza Passion, BBQ Passion and Soup Passion, Villeroy & Boch is providing special products for uncomplicated but simultaneously stylish enjoyment of meals that are popular around the world. The collections are ideal for beautiful modern table-settings and also for relaxed eating, for instance on the living-room sofa or in a lounge chair on the terrace or in the garden.
Villeroy & Boch:
Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.