Skip to main content

Pure elegance: East meets West

Press Release   •   Feb 09, 2017 08:02 GMT

They say that opposites attract. The Villeroy & Boch designers have taken this idea as their starting point, bringing together in a new decor element that at first glance appear very incongruous. The simple and functional shape of the classic Anmut line meets an opulent pattern inspired by the East - Samarah.

The combination of paisley details and oriental arabesques in golden hues on premium bone porcelain creates a striking effect in both visual and haptic terms.

Inspiration from the East

Oriental style is known for its elaborate flourishes. The patterns and details are of Arabic, Moorish and Persian origin and reflect centuries of tradition.

The opulent look of the East has now inspired a new pattern for the Samarah decor, with delicate tendrils, paisley details and symmetrical adornments in golden hues as a decorative border around rims or a full pattern.

Form follows function

In contrast to the elaborate pattern, the high-quality tableware has a very simple shape. Anmut's functional lines are inspired by a design from the 1950s. The sleek outlines create a timelessly modern collection that continuously adapts to the latest trends with new decors. A bestseller from Villeroy & Boch.

You can look forward to this new combination of simple shapes and opulent decor from fall 2016. East meets West on fine premium bone porcelain.

Product information:

  • Premium bone porcelain
  • Precious metal decoration

Images can be found here:

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

Attached Files

PDF document