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Successful Concept with a New Look and New Flatware – NewWave Stone and SoftWave: Design Highlights on the Table

Press Release   •   Feb 09, 2017 10:34 GMT

When Villeroy & Boch introduced NewWave at the beginning of the millennium – a dish series in which the plates don’t have a traditional round design, but rather an unconventional design with a dynamic form – it was a revolution on the table. Often copied, but never equaled, NewWave has been a groundbreaking design innovation in dishware for 15 years that changed the entire industry: asymmetrical, multifunctional dishes that again and again enable unique table settings have now become a fixed part of international tableware.

NewWave Stone: Innovative Glazing in Stone Look
Just in time for the anniversary, Villeroy & Boch has developed another innovation for the successful concept: With an eye to current fashion and interior design trends with natural, structured material and surfaces a glazed stone look was developed for the expressive NewWave form that provides the design with even more modernity. The gray NewWave Stone can be impressively presented together with the classic white NewWave version. There are eleven flat, angular plates to choose from.

SoftWave: Feminine, Elegant Design
On the occasion of the anniversary of NewWave the impressive NewWave flatware with its unusual turn in the handles is getting a sister: the design of the new flatware series SoftWave is feminine and elegant. The handle of the mono-block knife from SoftWave pleasantly caresses your hand. Manufactured from high-quality stainless steel 18/10, the flatware is not only aesthetically appealing, but also robust and durable and can washed in the dishwasher without worry. SoftWave is available in individual pieces and in sets at a discount.

Product Information:
• Premium Porcelain
• Dishwasher-safe
• Microwave-safe

Images can be found here: http://pro.villeroy-boch.com/mdp/sk/f3743e0355/NewWaveStone

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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