At the international spring fair Ambiente from 12 to 16 February 2016 in Frankfurt, Villeroy & Boch will present trade experts with its new range in Hall 4.1, Stand A01, focusing on gifts, food concepts and table-settings. Nicolas Luc Villeroy, Member of the Board with responsibility for Tableware explains: "This year Villeroy & Boch once again presents itself as a gift supplier offering an emotive gift world of seasonal and thematic products able to satisfy the vast variety of consumer desires. At the same time our product development is currently concentrating on thematic food trends, which are captured in finely honed concepts. And entire tableware collections for stylish table-settings are, of course, a must for the Villeroy & Boch brand."
Strategic Focus Topics Gifts and Food Concepts
Since last year all collections and lines have focused on the theme "Gifts à la Villeroy & Boch". This strategy is to be continued in 2016, for instance by extending the seasonal concepts for Christmas and Easter and the special gift article collections, such as the gift collections Classic and Country and Rose Cottage, to include new décors and articles. A further cornerstone is provided by the new food concepts after BBQ Passion that was launched in 2015: Pasta Passion, Pizza Passion and Soup Passion offer special products for the uncomplicated and simultaneously stylish enjoyment of on-trend food. Thus at the beginning of December 2015, the Pasta Passion serving dish received the Design Plus Ambiente 2016 award.
New Complete Collections Quinsai Garden and Casale Blu
2016 also sees the arrival of new collections catering for entire table-settings: Quinsai Garden and Casale Blu. Quinsai Garden draws inspiration from the travelogues of Marco Polo and features an Asian-style floral décor combined with a black and white paisley pattern, applied to the successful Premium Bone Porcelain form of Modern Grace. This puts the clear Modern Grace form in a new style context, bringing a timeless aesthetic to the table. With Casale Blu Villeroy & Boch presents a new décor on the successful, prize-winning Artesano Original. The basic design is dominated by the colours blue, white and a delicate green, giving Casale Blu a Mediterranean flair. Four additional décors have been applied to selected articles, allowing the basic pattern to be individually enlivened and accentuated. Mix-and-match combinations can also be achieved using the pure white porcelain of Artesano Original.
In addition to these collections and concepts, visitors to the trade fair can expect to be greeted by numerous other novelties from all the Villeroy & Boch divisions.
Villeroy & Boch:
Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.