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Villeroy & Boch in popular Indian street cuisine restaurant – Providing bathroom ceramics and tableware at eatDOORI, Frankfurt

Press Release   •   Jan 21, 2016 15:03 GMT

Indian Street Kitchen in Frankfurt – such is the slogan of the new eatDOORI restaurant, which brings Indian cuisine and culture to the centre of Frankfurt. A visit to eatDOORI is a journey filled with multi-sensory impressions and culinary experiences. Inspired by a visit to India, Philipp Müller-Trunk, Maximilian Wolf and Kanwal Gill decided to import the traditional and authentic cuisine of India together with the special atmosphere of the country and give it a modern interpretation. Under the guidance of the ett la benn design studio, eatDOORI was created as an unusual restaurant, bringing the multi-facetted stories of India to the middle of Germany, onto Frankfurt's Kaiserstraße. The products from Villeroy & Boch bring an atmospheric and authentic concept to help perfect the story told by the restaurant. 


Interior design as high-end patchwork

The eatDOORI restaurant is a space five metres wide and more than forty metres long, which is then broken down into several zones. The window front to the street can be opened completely. The entry is designed to have a floor with a classic dark pavement and a wall of exposed brick as a transition area. Light strings are attached between the walls and plain stools grouped around small coffee tables. A kiosk receives the guests, while the opposite side contains a merchandise table with Indian specialities and small products. The area serves as reception, shop and waiting area for takeaway orders.

Then comes the bar, the dining area and the kitchen. With its dark wooden surfaces between cushions and lounge tables decorated with mosaics, the bar invites for an aperitif and to relax. The space forms an aesthetic contrast to the 16 m long dining area and is intended to simulate the ambience of an Asian street. The walls on the long side are decorated with elaborate shutters, corrugated metal and wooden panels, with arched frames reminiscent of an artistic Asian window frame. Open shutters form semi partitions between the tables. The entire interior design uses a patchwork of materials, surfaces and colours, taken from the culture of everyday Indian life.


Highlight Octagon

The lighting hangs from decorative geometric installations of copper piping, which then leads to a highlight: the Octagon column sink from Villeroy & Boch. The sink is intentionally placed in the centre of the dining area and provides a functional and aesthetic role. The guests can wash their hands with running water, without having to seek out a separate restroom – just like in a classic Indian restaurant, where hand washing is not just good manners before and after a meal, but also a ritual. The perfect location for a unique sink.
Octagon has an impressive and extravagant design: Thanks to the material TitanCeram developed by Villeroy & Boch, a truly unique and innovative sink design could be created unlike any ever seen before. Precise edges and angles combine to form an octagon in the bowl which resembles a polished crystal due to its finely worked facets. The sink has an imposing column, which when covered with the extravagant stone veneer Smoky Slate provides an exclusive note. The copper ring between the sink and column provides a visual link to the piping.


The restrooms as a place for the unexpected

Generous restrooms are located on the lower floor and are equipped with the bathroom ceramics from Villeroy & Boch, creating a unique surprise for guests. The entire bathroom area provides a journey through India. It is designed to resemble Indian train compartments with mirrors in the form of rounded windows or with handles. At the same time it spans a stylistic arch between the worldly Orient Express and a crowded commuter train. In the toilet antechamber, men and women have a common "waiting room", equipped with a wild assortment of posters and chewing gum vending machines. Diametric experiences then open behind the doors: While intercoms, fans and wooden benches set the mood in the male restrooms, women's restrooms have fine veneers and golden fixtures with framed mirrors making for a luxurious impression.

Various fixture elements from Villeroy & Boch were installed: Angular sinks for men, oval for the women. Both sink forms come from the same Architectura series. They make an important contribution to the ambience in the rooms and create a completely differed pattern: practical functionality for men and strong organic design for women. The variants illustrate the numerous planning and design options the Architectura system concept can provide for planners and architects. The innovative DirectFlush toilets from the bestselling Subway 2.0 collection provide toilet comfort. Your advantage: Instead of a standard flush rim, DirectFlush toilets have rimless versions and thus are particularly easy to keep clean and hygienic. The toilets come with an extra flat SlimSeat and are mounted using ViConnect, with front wall installation from Villeroy & Boch. Angular flush plates complete the design statement for modern toilets. The male toilets have two additional Subway suction urinals with patented cartridge ViChange, which can be replaced quickly and easily. Even the employee toilet uses fixtures from Villeroy & Boch: Architectura combines a clear, modern design with top functionality.

"The restrooms are an intervention within the design concept," explains Oliver Bischoff, partner at ett la benn design studio. "The guest is confronted with a radical new impression, which will not only last but also provide a topic of conversation at the dinner table."


Conscious enjoyment in a new form

Food at eatDOORI is also served on Villeroy & Boch flat plates, bowls, trays and serving dishes from the new Artesano Professionale collection, which also gives the trend toward conscious enjoyment a new form. Artesano Professionale is sensual, refined and completely unpretentious making it perfect for the relaxed top cuisine at eatDOORI. The design language is both simple and surprising. Hot beverages are served at eatDOORI in Artesano Barista cups, whose shape is designed for the best aroma and provides the best crema formation in coffee. Bowls from the Corpo professional series and the timeless Oscar cutlery round off the table culture equipment from eatDOORI.

Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.