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Villeroy & Boch at ISH 2017: Setting new standards for modern bathroom design

Press Release   •   Jan 10, 2017 12:23 GMT

Villeroy & Boch will be presenting exquisite new premium products, material innovations in successful series and intelligent concepts and services tailored to the special requirements of retail and trade partners from 14 to 18 March 2017 at the ISH leading international trade fair in Frankfurt. Professional visitors can look forward to a wide selection of interesting new products providing practical on-trend solutions for both private bathrooms and sanitary ware for the contract market on stand A01 in Hall 2.

For Villeroy & Boch, 2017 is all about "premium". The innovative TitanCeram material enables the production of exquisite and exceptionally fine and delicate designs with very precise edges and radii, something that was previously impossible with conventional ceramic. The company will also be unveiling new bathroom collections developed in collaboration with well-known designers, including some TitanCeram washbasins. The best-selling Memento washbasin will also be featured in a TitanCeram version, further emphasising its clear puristic design.

A further highlight will be customised Villeroy & Boch shower solutions, with surfaces made from acrylic, Quaryl® and ceramic. For the range of Infinity shower trays, which can be cut to personalised shapes and dimensions, as well as for the selection of decorated ViPrint versions, some new items will be revealed to open up even more planning scope.

To offer planners and architects greater design freedom, some new products are being added to the Architectura and O.novo system collections. The ViConnect line will now include a wider selection of installation systems, including for urinals, washbasins and bidets, as well as more flush plates.

Retail and trade partners will find a comprehensive range of services and digital tools, as well as the newly compiled Training Guide from the Villeroy & Boch Global Academy, offering Villeroy & Boch professional partners carefully developed seminars and workshops tailored to their needs.

The Villeroy & Boch exhibition stand was developed together with the designer Gesa Hansen, who captured the imagination of both consumers and the professional sector in 2016 with her harmonious colour concept for the Artis range of premium washbasins and selected baths.

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Villeroy & Boch:

Villeroy & Boch is one of the world's leading premium brands for ceramic products. The family business, which was founded in 1748 and is headquartered in Mettlach/Germany, stands for innovation, tradition and exceptional style. As a renowned lifestyle brand, Villeroy & Boch offers products from the sectors Bathroom and Wellness and Tableware, and is active in 125 countries.

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