Virgin Trains, in partnership with Lincoln Business Improvement Group (BIG), whisked fifty Lincoln Fashion Week attendees to the capital to soak up the latest trends at London Fashion Week.
Despite an early photo call, the group hosted by the Lincoln BIG, was in high spirits. The travellers boarded Virgin Train’s East Coast direct 7.30am service from Lincoln to King’s Cross, and enjoyed a complimentary First Class service.
The attendees, including models, sponsors and two competition winners enjoyed the complimentary breakfast, free Wi-Fi and even did a live make-up tutorial on Fa-cebook before arriving in the capital.
Retailers, buyers, stylists, and University of Lincoln fashion and media students then melted into the Underground or headed for the taxi ranks, keen to catch the action at The Store Studios in The Strand.
A Virgin Train spokesperson said: “We were delighted to be offering this group of Lincoln fashionistas the chance to see the best of London Fashion Week and getting them there in style. Supporting business and innovation along the route has always been a very important mission of ours which is why we are proud to be part of this Lincoln BIG initiative.”
Model, Chanelle Harrington, said: “We had a fantastic time and have come back with lots of ideas and inspiration for our own Lincoln Fashion Week.”
Lincoln BIG Events & Promotions Manager Michael Armstrong added: “We took Lin-coln Fashion Week banners with us to make more people aware of our event, which runs from April 28 to May 5 and culminates in a spectacular catwalk show at Alive Church in Newland on May 5.
“Once more, our thanks go to Virgin Train’s East Coast which made our First-Class transport to London extra special, and to our headline Lincoln Fashion Week 2017 sponsor the Waterside Shopping Centre and key supporter St Marks Retail Park.”
About Virgin Trains:
Stagecoach and Virgin are working in partnership to operate the East Coast and West Coast inter-city routes under the Virgin Trains brand. Together, they are on track to revolutionise rail travel across the UK.
The combined network connects some of the nation’s most iconic destinations including Glasgow, Liverpool, Birmingham, Manchester, Edinburgh, Newcastle, Leeds, York and London.
Virgin Trains is committed to delivering a high speed, high frequency service, offering shorter journey times, more comfortable travel and excellent customer service. Customers consistently rate Virgin Trains as one of the top long-distance rail franchise operators in the National Rail Passenger Survey (NRPS) commissioned by industry watchdog, Transport Focus.
On the East Coast route, £140m is being invested to create a more personalised travel experience. We have already invested £21m to completely revamp our existing fleet and customers can now benefit from 42 additional services (22,000 extra seats) per week between Edinburgh and London. 2018 will see the introduction of completely new Azuma trains being built in the UK by Hitachi.
The West Coast route has a proud record of challenging the status quo - from introducing tilting Pendolino trains, to a pioneering automated delay repay scheme and becoming the first franchised rail operator to offer m-Tickets for all ticket types.
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