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Virgin Trains get real

Press Release   •   Jun 21, 2013 16:49 BST

Virgin Trains get real

Virgin Trains has partnered with a local brewery to launch a brand new beer - the Tilting Ale.

Brewed especially for Virgin Trains by Macclesfield’s RedWillow Brewery, this British Pale Ale evokes the spirit and speed of our tilting trains. A high-speed whoosh of flavour tilts smoothly into a light, hoppy taste and arrives, right on time, at a clean finish of bitter.

Served onboard, it’s perfect for sipping at 125mph!

The new beer will be available for sale from our on-board shops from Saturday 22 June 2013 and is sure to quench the thirst of our customers who once again voted Virgin Trains top of all the long distance rail operators in the latest National Passenger Survey published this week.

“We’re always looking at ways to improve the choice and quality of the food and drink on sale from our on-board shops,” said Virgin Trains’ Onboard Product Development Manager Rob Taylor.

“Real ale is growing in popularity and we’re delighted to have been able to partner with a brewery so close to one of our stations.”

That passion is shared by RedWillow co-founder Toby McKenzie. With the help of his wife Caroline, the brewery has developed a growing reputation for quality British ale since its inception back in 2010.

With many awards already under their belt, RedWillow’s objective is a simple one - to make beer that is big in flavour, well balanced and above all something that people love to drink.

“We’re really excited to have been given the opportunity by Virgin Trains,” explained Toby. “We are striving hard to introduce real quality ale to a much wider audience and we couldn’t have picked a better company to work with.

“It’s particularly pleasing for me as prior to setting up RedWillow with Caroline, I used to travel from Macclesfield to London every day with work. The service onboard was, and still is, second to none so to be chosen to be part of that is a big feather in the cap for the brewery.”

Note

Tilting Ale was officially launched at the Treacle Tap in Macclesfield on Friday 21 June 2013. Local MP David Rutley was one of many in attendance to help to celebrate the on-time arrival of the new ale.

Virgin Trains’ customers and local residents were also invited along to sample the new drink and were quick to give it the thumbs up.


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