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Love need not be blind this Valentine's, as national optician launches free eye test for all offer

Press Release   •   Jan 16, 2017 17:20 GMT

Vision Express unveils 'eye love' poll findings to coincide with nationwide free eye test offer

They say beauty is in the eye of the beholder – but what if their sight isn’t up to scratch? Vision Express is launching a free eye test deal ahead of Valentine's Day, to urge love-struck couples to give their sight some TLC.

Research commissioned by the optician reveals that despite over two thirds of the 2,000 adults polled[i] saying they enjoy wearing glasses, 42% of women would remove their frames for a date, compared to around 1 in 4 (26%) men.

However, the gender divide narrows when it comes to the bedroom - 3 out of 4 of both sexes agree they would ditch their glasses behind closed doors.

With one in three Brits saying they’d go frames-free for a romantic trip too, the findings indicate that the ‘look of love’ may be slightly blurry.

The latest statistics give a worsening outlook for the nation’s eye health, estimating that nearl 14 million over 18s in the UK haven’t had an eye test in the past two years[ii] – which is the minimum time recommended for a check up by the NHS.

With a reported 37% putting off having an eye test due to concern about the cost[iii], Vision Express is footing the bill, in a bid to encourage people to get the vital test ready for the most romantic day of the year.

The free, comprehensive sight check is on offer at any of the 390-plus Vision Express stores across the UK and Ireland via an online voucher, which must be downloaded before the end of January 2017 from the Vision Express website: (https://www.visionexpress.com/book-eye-test/) and can be redeemed up until 28 February 2017.

[i]OnePoll, April 2016 for Vision Express

[ii]RNIB State of the Nation 2016

[iii] 2008: State of the Nations Eyes Study – The Eyecare Trust

About Vision Express

Vision Express is the third largest optical retailer in the UK and part of GrandVision, the global leader in optical retail, operating across 44 countries and spanning 6,100 stores and online. GrandVision is committed to delivering superior, high quality and affordable eye care to more and more people around the world.

With almost 390 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Since then it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best personalised optical care, style and quality. Customers can select from a wide range of frames and lenses for glasses, contact lenses and sunglasses, allowing everybody to reflect their individual personalities and lifestyles.

With prices starting from £39, the Exclusive Brands in-house collection of eyewear makes the choice at Vision Express both unique and affordable. For frames and sunglasses the styles range from iconic, retro designs to the latest in ultra-modern chic. High-quality brands to suit every style and every budget.

With over 4,000 employees, Vision Express makes a difference to the communities it operates within, and as part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, it is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charitable Partnerships and include: