Vision Express has released its trading results for 2013, reporting strong levels of sales and profit growth for the third consecutive year, buoyed by the Heston Blumenthal range, which last year became the most successful launch in Vision Express history.
Overall, Vision Express delivered an increase in turnover of +6%, operating profit of + 11% and a third consecutive year of LFL growth.
CEO Jonathan Lawson commented: "It is very pleasing to report record sales and profit for 2013. The last 12 months have been an exciting time for Vision Express. As well as celebrating 25 years of trading, we have acquired a number of stores from Crown Eyeglass and Rayner & Keeler practices. I am also pleased to see that momentum has increased this year.
“In addition we also welcomed online contact lens experts Lenstore when they became part of the GrandVision group. We share many common values with www.lenstore.co.uk and a belief in the importance of a multi-channel offer for optical customers who are looking for unrivalled standards of service and quality.
“We now have 373 stores across the UK and Ireland, with further openings planned during 2014. Our growth is down to a sustained period of hard work by Vision Express employees, raising levels of customer care and quality whilst also improving our value for money.”
The optical retailer recently unveiled a national media campaign named VISION.TAKEN SERIOUSLY. The campaign drives home the message of the importance of eye tests in protecting vision for a lifetime, as research signals a worsening outlook for the nation’s eye health.
Vision Express opened eight stores in 2013 and has already opened a further four to date this year, including Cheapside and Kings Road. The acquisition of 65 Rayner & Keeler outlets accelerated the company’s growth in the New Year, increasing the Vision Express network to 373 stores across the UK and Ireland.