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Vision Express charity pledge as Maiya reopens Sutton Coldfield store

Press Release   •   Jan 14, 2016 16:30 GMT

Vision Express in Sutton Coldfield welcomed special guest Maiya Lloyd, a seven-year-old eye cancer survivor, for a ceremony to celebrate the store’s reopening after a refit.

Maiya was diagnosed with unilateral retinoblastoma in 2011 when she was less than three years old, and had her right eye removed as a result. She now has regular checks at Birmingham Children’s Hospital.

On Tuesday, January 12, Maiya and her aunt Shelley Lloyd, were invited along to cut the ribbon to reopen the store, in the Gracechurch Shopping Centre, after its impressive upgrade.

Maiya and Shelley, both from Sutton Coldfield, campaign for awareness of retinoblastoma on behalf of the Childhood Eye Cancer Trust (CHECT), one of the nominated charities supported by Vision Express.

Store manager Ian Lloyd and colleagues from Vision Express hosted the ribbon-cutting, as well as offering visitors the chance to take part in a free prize draw, to celebrate the reopening. New customer Debbie Burfoot was selected as the winner to receive a free pair of glasses.

Ian said: “We had a great day with Maiya and her aunt, it was lovely to have them along and they both added so much to the celebrations.

“This refurbishment means we’re equipped with the very latest equipment to continue delivering the highest quality eye care to our customers in Sutton Coldfield.”

Following the opening event, the team at the Vision Express store has pledged to continue working with customers, to raise funds to help CHECT research retinoblastoma and support sufferers and their families.

Shelley added: “Everyone at Vision Express made us both feel very special, and I know Maiya loved trying on all the different glasses! We’re also very grateful for the work Vision Express does to support CHECT and help children like Maiya now and in the future.”

Vision Express offers an eye test to best practice guidelines of the College of Optometrists, with each Vision Express optometrist being a qualified eye health professional. To book an eye test at the store call 0121 321 3353, visit Vision Express Sutton Coldfield, 198 Gracechurch Shopping Centre, Sutton Coldfield, B72 1PA, or book online at


Please note Ian Lloyd of Vision Express is no relation to Maiya and Shelley Lloyd.

About Vision Express

Vision Express is the third largest optical retailer in the UK and part of GrandVision,the global leader in optical retail operating across 43 countries, spanning over 5,800 stores and online.

With more than 390 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

Vision Express is considered one of the leading and most trusted opticians in the UK and Ireland, with its European offering supported through sister eye care brands Grand Optical, Solaris and Generale D'Optique.

With around 4,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:

  • Alzheimer’s Research UK
  • Childhood Eye Cancer Trust (CHECT)
  • International Glaucoma Association
  • Macular Society
  • Stroke Association
  • Temple Street University Hospital.

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