The new ‘Vision Express at Tesco’ store in Burnley has officially opened, with help from a national road safety charity campaigner, who joined the optical team to raise awareness of the importance of regular eye tests, particularly for drivers.
Abi Smith, a corporate fundraiser from the road safety charity Brake – a Vision Express charity partner – was invited as guest of honour to cut the ribbon on the premises, officially declaring the new Burnley optician open.
“It’s great to have an optician that takes vision so seriously, and in such a convenient location for residents,” said Abi. “Regular eye tests are vital, especially for drivers as their safety, and that of other road users, depends on them having good vision."
Vision Express officially joined forces with Brake in 2017, in a bid to make the UK’s roads safer by raising awareness of, and better legislating, vision problems as a major contributor to traffic incidents and encouraging more drivers to have regular eye tests.Currently, for many drivers, their only mandatory vision check is reading a registration plate from 20 metres away as part of a driving test, and worryingly, reports estimate five million drivers on UK roads would fail this if they had to take it again.
Abi continued: “Brake is the UK’s national road safety charity and we work to prevent further death and serious injuries on our roads - that’s our number one vision. We also provide help to those who have been seriously injured, or bereaved, as a result of a road incident, through our accredited helpline and support literature.
“Vision Express is a really influential partner of ours and puts its full weight behind campaign activity, such as its support of our ‘Driving for Zero’ campaign last summer, with a focus on sight and ill health. I was proud to represent our partnership at the opening of the new Burnley store and help the team celebrate.”
Vision Express at Tesco Burnley store manager Janine Thoburn added: “Road safety campaigning is a priority for Vision Express, so it was great to have Abi with us to help unveil our new store and educate the public on the importance of having regular eye tests."
Vision Express acquired Tesco Opticians at the end of 2017 and the Burnleyoptical store is one of more than 200 outlets launching across the UK in 2018, all showcasing a purple-infused rebrand being introduced across the entire Vision Express chain.
The re-brand introduces a refreshed logo and striking purple and green colour decor, featuring bright sofas and wooden flooring, delivering a modern, inviting and vibrant environment to encourage customers to feel at ease.
Vision Express CEO Jonathan Lawson added: “This is a hugely exciting time for the Vision Express family, and we’re delighted to welcome new team members to the company and provide a seamless eye health service to former Tesco optical customers.
“Crucially, we’re pleased to now be able to offer our vision expertise in convenient locations to residents. With almost 5,400 people in the area at risk of AMD, safeguarding our sight through regular eye exams with a trusted optician has never been more important.”
 Fit to Drive: a cost benefit analysis of more frequent eyesight testing for UK drivers, RSA Insurance Group plc, 2012
About Vision Express
Vision Express is one of the largest optical retailers in the UK and part of GrandVision, the global leader in optical retail operating in more than 40 countries, spanning over 6,500 stores and online.
With almost 600 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.
With around 6,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charity Project and include:
- Childhood Eye Cancer Trust (CHECT)
- International Glaucoma Association
- Macular Society
- Stroke Association
- Temple Street University Hospital