Skip to main content

Vision Express’ star bakers help to ‘Make May Purple’ with the Stroke Association

Press Release   •   May 27, 2016 17:04 BST

The ‘make May purple’ bake sale complete with purple-themed cakes to raise money and awareness in aid of Stroke awareness month.

Ruddington staff invited for blood pressure checks

Staff at Vision Express’ Ruddington headquarters raised funds in aid of the Stroke Association’s month long campaign known as ‘Make May Purple’ on Friday 27 May.

Aside from baking a variety of purple treats, members of staff were invited to have their blood pressure checked at a drop-in clinic on site. The partnership between Vision Express and the Stroke Association has seen a number of ‘Know Your Blood Pressure’ events held at the national optical retailer’s stores around the country. The main aim of them has been raise awareness of potentially dangerous impact of high blood pressure, dubbed a ‘silent killer.’

High blood pressure, one of the leading causes of stroke, can have a lasting impact on sight, something one in three stroke survivors are unaware of. Since the initiative began, around 300 members of the public have taken advantage of the vital test with more events scheduled nationwide.

Over 30 staff at the Ruddington headquarters had their blood pressure taken by Christelle Sears, Account Manager at the Stroke Association. Jennifer Wye, Senior PR Manager, from Vision Express said: “Events like ‘Make May Purple’ are so important to raise awareness of the causes and consequences of stroke – while highlighting the invaluable work of the Stroke Association.

“It was great to get the whole of our Support Office team behind the event today. Many people brought in cakes, made contributions and had their blood pressure taken – it has been a fun way to address an important issue. Our thanks go to everyone for their involvement and we will continue to arrange future blood pressure events throughout our store estate."

Jim Swindells, director of fundraising at the Stroke Association, added: “Too few people are aware just how serious stroke is, or that up to 80% of strokes could be prevented. It’s vital that everyone knows what their blood pressure level should be and has regular checks.”

High blood pressure affects 9.2 million people in the UK and a further estimated 6.8 million could be living without a diagnosis. Uncontrolled blood pressure can, over time, lead to stroke, heart attack, heart failure, kidney damage and eye problems. In 2014 alone, over 16,000 men in the UK died of stroke.

Did you know?

  • There are around 1.2 million stroke survivors in the UK
  • Over a quarter (26%) of all strokes in the UK occur in the under 65s
  • By the age of 75 1 in 6 men will have a stroke.
  • Stroke is the fourth single largest cause of death in the UK and second in the world
  • 30% of men wrongly believed prostate cancer is a bigger killer than stroke of men aged under 65. In fact stroke kills more men in the UK each year than prostate and testicular cancer combined.

‘Know Your Blood Pressure’ events are taking place at selected Vision Express stores nationwide throughout 2016, for more information visit

Vision Express offers an eye test to best practice guidelines of the College of Optometrists (COO), with each Vision Express optometrist being a qualified eye health professional. To book an eye test with Vision Express visit

About Vision Express

Vision Express is the third largest optical retailer in the UK and part of GrandVision,the global leader in optical retail operating across 43 countries, spanning over 5,800 stores and online.

With more than 390 stores nationwide, Vision Express first opened its doors in Newcastle in 1988. Built on a passion for the profession, it has gone from strength to strength, driven by a commitment to unparalleled customer service and providing the best individual optical care, the right product and great value. Customers can select from a vast range of genuine designer brands and the latest technology lenses, through to complete glasses from £39.

Vision Express is considered one of the leading and most trusted opticians in the UK and Ireland, with its European offering supported through sister eye care brands Grand Optical, Solaris and Generale D'Optique.

With around 4,000 employees, Vision Express makes a significant difference to the communities it operates within, and the organisations it chooses to support. As part of its commitment to Vision. Taken Seriously, and as a responsible and caring retailer, Vision Express is proud to partner with a range of healthcare charities, which have touched the lives of customers and teams. These companies provide vital support to people affected by vision-related conditions. They are part of the Vision Express Charitable Partnerships and include:

Attached Files

PDF document