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Visit Finland Combines Blogger Press Trip and Viral Campaign

Press Release   •   May 29, 2013 14:14 BST

Visit Finland is carrying out a two-part blogger trip and viral campaign entiteld "Bloghome by the Baltic Sea” between June 1st and August 18th.

The first part consists of willing bloggers applying to take part in the trip and the second of chosen bloggers traveling to Finland and chronicling their experiences online.

Visit Finland requirements for bloggers include writing experience and a steady readership. A video invitation has been uploaded on YouTube and an application form on Application deadline is June 25th and chosen bloggers will be announced on July 2nd.

The campaign includes two “bloghomes”, a Helsinki loft apartment and a summer cottage in the archipelago. The blogger trips are divided into five periods between July 22nd and August 18th, each featuring a blogger visiting one of the destinations. Each blogger is allowed to bring along a blogging partner.

All five periods have a theme: The Helsinki themes are Design and Architecture, Music, Food and Culture, Summer in Finland, and Lifestyle. Bloggers in the archipelago will be concentrating on Culture and History, Outdoors Activities, Food or Slow Life.

Visit Finland is not looking for travel bloggers exclusively. An ability to present a comprehensive and personal view of Finland is preferred.

The campaign will also be running on Visit Finland’s Facebook, Twitter, Instagram and Pinterest pages.

More information:
Virpi Aittokoski, Coordinator, PR & Media Visits
Visit Finland

Visit Finland, i.e. the Finnish Tourist Board, is a state agency actively promoting Finland as a destination for foreign travelers. Visit Finland works closely with Finnish travel regions, travel businesses, transport companies and ministries, marketing tourism to Finland from abroad.

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Comments (2)

    It was my understanding that winners would be announced today... but then I hear that the organizers are on holiday all month? That tells me that many of the winners will be notified too late to go.


    - Randall Arnold - Jul 03, 2013 19:26 BST

    Hi Randall,

    winners will be announced on the blogger trip site:

    All winners will not be published at once, but they'll be trickling one by one as we go through the applications.

    - Henri Anundi - Jul 04, 2013 08:25 BST

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