Press release -
Dornoch of a new era
A brand new marketing campaign designed to “put Dornoch on the map” has been launched following a £40,000 cash boost from VisitScotland.
The national tourism organisation has match-funded the £80,000 ‘Discover Dornoch’ drive – which has seen 86 businesses in the Highlands town join forces to boost the domestic tourism market.
Specifically targeting people in the UK who are looking for an ideal short-break destination, the campaign will allow potential visitors to create packaged experiences on the www.visitdornoch.com website.
This will include a huge range of activities, including individual fly fishing lessons, golf tuition, private guided walks at Dunrobin Castle Gardens and expert whisky tasting.
Dornoch businesses will also be included in new voucher booklets, encouraging visitors to sample more of the town and surrounding area, which will be advertised online and in print media as part of the campaign.
Dornoch Area Community Interest Company, which is running the campaign, will organise a press trip to highlight the town’s appeal, but it is anticipated that the surrounding areas, including Tain and Easter Ross and Golspie, will also benefit.
Jenifer Cameron, Chair of Dornoch Area Community Interest Company, said: “The 86 members of DACIC’s Business Group are all delighted with, and grateful for, VisitScotland’s investment in Dornoch and the surrounding area. Dornoch has a great deal to offer visitors and it is exciting that we can now tell the world about it.”
Scott Armstrong, Regional Director at VisitScotland, said: “Dornoch is a beautiful town with a rich history and heritage and we are delighted to support this exciting new marketing campaign through the VisitScotland Growth Fund. There is a wealth of things to see and do in the town, including playing a round of golf on Scotland’s most northerly Championship course and taking a trip to the outstanding beach. Tourism is more than a holiday experience – it creates jobs, sustains communities and provides and international shop window for Scotland.
“The Dornoch Area Community Interest Company has worked hard to bring this campaign to fruition, and we expect it to encourage many more people from all over the UK to ‘Discover Dornoch.’”
Topics
- Tourism
Categories
- corporate communications
- growth fund
Regions
- Scotland
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract visitors
- To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
- To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- According to a recent Deloitte study, the tourism economy supports 270,000 jobs in Scotland in 20,000 diverse businesses. The same study calculates that the tourism economy contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business tourism in Scotland go to www.conventionscotland.com
Year of Food and Drink 2015
- 2015 is the Year of Food and Drink, a celebration of Scotland’s natural larder and the role that food and drink plays in shaping our economic success.
- Scotland generates over £2.5m per day through food and drink tourism.
- A series of themed months will create an appetite for key areas of Scotland’s food and drink industries – from seafood and whisky to berries and high-quality meat
- For more information, visit www.visitscotland.com/tastescotland
