A NEW film by VisitScotland has brought to life the breathtaking scenery and diverse array of activities on offer for visitors to Dumfries & Galloway.
The region has long been celebrated for its rugged landscapes, unspoiled coastlines and literary links but now a new film produced by VisitScotland brings to life the people and the places at the heart of the region and lifts the lid on what makes it a unique and memorable destination.
Produced in partnership with Dumfries & Galloway Council, the film will be used by VisitScotland to market Dumfries & Galloway across its global digital channels.
From the unspoiled beaches at Sandyhills Bay to the ruins of Caerlaverock Castle and the famous dark skies of Galloway Forest Park, the film shines the spotlight on the greatest assets and icons of Dumfries & Galloway, as well as some of the hidden gems.
The region is a destination of choice for adventurers seeking an adrenaline rush with the amazing facilities at Laggan Outdoors and Galloway Activity Centre on the banks of Loch Ken, as well as the 7stanes Dalbeattie Mountain Biking Centre. Or for those wishing to get up close and personal with the region’s animals, Nocturnal Wildlife Tours operates tailored tours throughout the region from its Castle Douglas base.
Dumfries & Galloway’s outstanding natural larder also plays a major role in attracting visitors to the area to sample regional delights, from ice cream to fudge, meat, bread and cheese on offer at local events such as the popular Wigtown Farmers’ Market which appears in the film.
Doug Wilson, VisitScotland Regional Director, said: “This latest film builds of the success of VisitScotland’s Spirit of Scotland global campaign and #ScotSpirit social movement which aims to raise the profile and reputation of the region as an outstanding place to visit, and to invest, live and work in.
“What better way to show off the best of what Dumfries & Galloway has to offer than in a film like this. The film is an additional asset for VisitScotland and our partners to promote the region and its many assets to visitors at home and further afield. It brings to life what visitors can experience on a trip to the region and we hope it will encourage people to share their own experience on our online iKnow community and entice others to discover the magic of the region for themselves.”
Chair of Dumfries & Galloway Council’s Economy, Environment and Infrastructure Committee,Councillor Colin Smyth said: “We already know what a great place we live in, but this film shows our region off to its true potential.
“Dumfries and Galloway was announced as the winner of ‘Holiday Destination of the Year’ for 2015/16 by Countryfile Magazine in February of this year, confirming what thousands of tourists had already discovered.
“With all the attractions above and more hidden gems for people still to find, I can’t recommend our region enough for visitors to come and explore.”
The film can be embedded on partner websites and shared via the link:
To find out more about the VisitScotland online community, visit:
The full list of businesses included in the film are:
Nocturnal Wildlife Tours, Castle Douglas
Historic Scotland – Caerlaverock Castle
Eden Festival, Moffat
Galloway Forest Dark Sky Park
Forestry Commission – Galloway Forest Park
Laggan Outdoor Activity Centre, Castle Douglas
Galloway Activity Centre, Loch Ken
Glaisnock Café, Wigtown
Wigtown Farmers’ Market
The Gallery at Laurieston, Castle Douglas
7stanes Dalbeattie Mountain Biking Centre.
Gretna Green Famous Blacksmiths Shop
Notes to Editors
- Follow us on twitter: @visitscotnews
- VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
- The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
- This will be supported by seven overarching strategies:
- Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland to visit different parts of the country
- Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
- Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international opportunities and market to a global audience and we will work within One Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
- Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
- Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
- Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
- Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
- VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
- The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
- Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
- The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit www.gov.scot or follow @scotgovESIF
- For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/
- Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
- For holiday information on Scotland go to www.visitscotland.com
- For information about business events in Scotland go to www.conventionscotland.com
2016 Year of Innovation, Architecture and Design
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
- Join the conversation at #IAD2016