Delegates to the North Atlantic Ski Areas’ Association (NASAA) conference, held recently in Scotland, agreed a ground-breaking offer which will benefit Scotland’s and Iceland’s skiers and snowboarders.
Set up jointly by Scotland’s and Iceland’s snowsports areas, NASAA aims to enhance the experience of skiers and snowboarders at resorts in both countries. At its sixth biennial conference, based at Glenshee and The Lecht, representatives of the nine Icelandic and five Scottish snowsports areas determined that season-ticket holders from each country would benefit from free skiing or snowboarding at the other country’s resorts.
The result is that anyone buying a season ticket from CairnGorm Mountain, Glencoe Mountain, Glenshee, Nevis Range or The Lecht, or who has purchased an all-area season pass from Ski-Scotland, can enjoy free uplift at any Icelandic ski area, just by showing their season pass.
“We believe this is the first international agreement between all snowsports areas in two countries,” said Chair of Ski-Scotland Heather Negus. “While there is cross-border co-operation between individual ski areas elsewhere, what makes this unique is that it includes absolutely every lift at every resort in both Scotland and Iceland. With daily flights linking Glasgow, Aberdeen and Edinburgh with Reykjavik, we believe many of our customers will see this as a wonderful opportunity to ski or snowboard on new terrain and enjoy the culture of a new country. And of course, we also look forward to welcoming Icelandic skiers and boarders to Scotland’s mountain resorts.”
The announcement of this agreement comes just days after Scotland’s First Minister signed a memorandum of understanding between Scotland and Iceland formalising the working relationship between VisitScotland and the Icelandic Tourist Board in sharing information to their mutual benefit.
Malcolm Roughead, Chief Executive of VisitScotland, added: “Both Scotland and Iceland are small countries that punch well above their weight on the global tourism stage. VisitScotland and the Icelandic Tourist Board have built a strong and mutually beneficial relationship over the past three years, culminating in the recently announced formal agreement between the two organisations. This historic collaboration will see the sharing of information and best practice on areas such as quality development, information provision and sustainability.
“The agreement at the North Atlantic Ski Areas’ Association conference is another great example of innovative partnership work between the two nations and we look forward to welcoming many Icelandic snowsports enthusiasts to Scotland’s stunning mountain resorts in the coming months and years.”
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Notes to Editors
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2016 Year of Innovation, Architecture and Design
- 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
- The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
- Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
- The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
- The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
- The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate.
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