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New VisitScotland Board appointment

Press Release   •   Nov 15, 2016 16:04 GMT

Caroline Roxburgh

Caroline Roxburgh, of PricewaterhouseCoopers LLP, has today been announced as the newest member to the Board of VisitScotland.

Ms Roxburgh has been co-opted to the Board and will take up the role of Chair of the Audit and Risk Committee.

Ensuring strong corporate governance is one of the primary responsibilities of all boards and is particularly important in respect of public bodies.

Best practice dictates for a qualified chair of the audit committee, so that the committee is able to give the required assurances to the Board and to the Accounting Officer for their respective responsibilities.

Ms Roxburgh is a Chartered Accountant with over 30 years’ business experience advising boards, in a range of industry sectors, on business strategy, risk management, governance, financial reporting & internal control. Her experience covers small developing businesses to large listed companies including hotel, leisure, retail, technology & business services organisations in Scotland and internationally.

She is a partner at PricewaterhouseCoopers LLP and a non-executive director at Edinburgh International Festival and at Scottish Ballet where she is chair of the Audit & Risk Committee.

In addition, Ms Roxburgh is a member of PwC UK’s Supervisory Board, the governance body of PwC UK’s Partnership, where she is a member of the Audit & Risk Committee, Strategy & Governance Committee and a member of PwC UK’s Risk Council.

Lord Thurso, Chair of the VisitScotland Board, said:

"I am delighted to welcome Caroline Roxburgh to the Board of VisitScotland. She brings with her a wealth of business experience, across a range of industries, to the role of Chair of the Audit and Risk Committee and will complement the strengths of the existing members.”

The appointment will be reviewed after 12 months.

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Notes to Editors

  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation’s core objective is to contribute to the Tourism 2020 Strategy ambition of growing tourism revenues by £1 billion by 2020.
  • This will be supported by seven overarching strategies:
    1. Marketing: we will market Scotland and its outstanding assets to visitors from all parts of the world, including the promotion of Scotland to people living in Scotland       to visit different parts of the country
    2. Events: we will support the national events strategy and its delivery, and sustain, develop and promote Scotland’s international profile as one of the world’s foremost events destinations
    3. Internationalisation and International Engagement: we will utilise all our platforms to enable Scottish-based tourism businesses to better understand international       opportunities and market to a global audience and we will work within One       Scotland Partnerships to optimise the potential of Scotland’s Diaspora and our strategic partners at regional, European and global levels
    4. Customer Experience: we will provide information and inspiration to visitors both locally and globally via their preferred medium of choice
    5. Quality and Sustainability: we will provide support and advice to businesses, with the goal of improving the quality and sustainability of the tourism sector in Scotland. We will provide quality assurance to visitors through our Quality Schemes
    6. Inclusive Tourism: we will strive to make tourism in Scotland inclusive and available to all
    7. Working in Partnership: we will listen to and work with the industry, partners and communities to shape our offering and support
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • Spending by tourists in Scotland generates around £12 billion of economic activity in the wider Scottish supply chain and contributes around £6 billion to Scottish GDP (in basic prices). This represents about 5% of total Scottish GDP.
  • The Scottish Government is the Managing Authority for the European Structural Funds 2014-20 Programme. For further information visit or follow @scotgovESIF
  • For VisitScotland’s press releases go to, tourism statistics and frequently asked questions go to
  • Where possible, a Gaelic speaker will be made available for broadcast interviews on request (Far an tèid iarraidh, agus far am bheil sin nar comas, bruidhinnidh neach le Gàidhlig aig agallamh)
  • For holiday information on Scotland go to
  • For information about business events in Scotland go to

      2016 Year of Innovation, Architecture and Design

  • 2016 will shine a spotlight on Scotland’s achievements in innovation, architecture and design through a wide-ranging, variety of new and existing activity.
  • The Year of Innovation, Architecture and Design started on 1 January 2016 and will end on 31 December 2016.It will build on the momentum generated by the 2015 Year of Food and Drink as well as previous years including Homecoming Scotland 2014, the Year of Creative and the Year of Natural.
  • Through a series of exciting events and activity, the year will showcase Scotland’s position as an “innovation nation”, its outstanding built heritage, and its thriving, internationally acclaimed creative industries sector.
  • The Year of Innovation, Architecture and Design is a Scottish Government initiative being led by VisitScotland, and supported by a variety of partners including Creative Scotland, Architecture + Design Scotland, Scottish Tourism Alliance, Scottish Enterprise, The National Trust for Scotland, Historic Environment Scotland, Highlands and Islands Enterprise and The Royal Incorporation of Architects in Scotland (RIAS).
  • The Year of Innovation, Architecture and Design is supported by £570,000 of Scottish Government funding.
  • The Year of Innovation, Architecture and Design events fund is managed by EventScotland, part of VisitScotland’s Events Directorate. 
  • Join the conversation at #IAD2016