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Be a sheep in Norway this summer

Press release   •   Jul 04, 2016 12:00 BST

Frida the sheep in the fjords

Be a sheep in Norway this summer

Have you ever wondered what the life of a sheep is like? This summer you will have the chance to get to know five very special Norwegian sheep, and see what Norwegian lifestyle is all about – from a sheep’s point of view.

Sheep live in most parts of the world, but few places do they have access to such a variety of scenery and landscapes as in Norway. Every year 2 million sheep are released into the forests and mountains in Norway without any supervision. Their mission is to help protect the cultural landscape. They are free to roam pretty much anywhere, including into cities and villages. In other words, Norwegian sheep live the good life, an experience to be shared.

This summer, five sheep in five different parts of Norway are ready to take you on a tour of their everyday lives, whether they are roaming in the urban city, the spectacular fjords, the beautiful beaches, the green inland or the high mountains. They will have their own cameras and a joint Instagram account, #sheepwithaview, as well as a page on

Follow our sheep this summer and see Norway from a whole new perspective!

Meet our woolly wanderersOur sheep will have many followers, but these are not sheep who follow the flock! Our five explorers have been carefully selected because they have distinct preferences and personalities and a unique outlook on life. Each one is a true representative of their part of the country.

Heidi from Oslo Heidi is a city girl, living on an urban farm in Oslo. She is artsy and creative – the type that prefers cafes and galleries to fields.

Erik from Southern Norway Erik is a laid back sheep who truly enjoys the southern Norwegian vibe. His favorite pastime is to hang out on beaches and makes friends with other animals at the Kristiansand zoo.

Frida from Fjord Norway Frida is an active explorer, who wants to reach as many majestic mountain tops as possible. She loves a good selfie and is a sworn metal fan.

Lars from TrøndelagLars is a traditional sheep who is most comfortable when things stay as they used to be. You can tell he’s a foodie, that’s why he pastures on the Golden Road.

Kari from Northern NorwayKari is an active and sporty sheep who just can’t sit still. She loves a good surf and getting friendly with local reindeer.

Notes for editors:

The UK campaign launches Monday 4 July, and the campaign goes on for 12 weeks.

Follow the sheep here:

Norway is only a short flight away, and the place to experience the magical northern lights and the midnight sun above the Arctic Circle; visit the world-famous fjords surrounded by spectacular mountains and glaciers; and in the midst of stunning scenery, enjoy gourmet food and culture in the cities of Oslo, Bergen and Tromsø. For best advice on Norway, click on

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