Small business owner Andy Brodie may not be a celebrity but he could soon be the most recognised person in Britain after being chosen to appear on the biggest billboard in the country.
An image of Andy with his cherished Volkswagen
Transporter van bearing the name of his firm, A.B. Flooring, is featured on the
27m x 18m 'Mega Banner' on the M4, Britain's largest billboard site.
The 42-year-old from Watford, Hertfordshire, who runs his own flooring business, will also appear on 750 additional billboard sites around the country as well as radio and magazine adverts, making him almost impossible to avoid!
Andy was picked from thousands of customers to be one of just four ‘faces’ of a new advertising campaign for the Volkswagen Transporter with the slogan: ‘We never forget the most important name on our vans. Yours’.
The campaign aims to highlight how Volkswagen
Commercial Vehicles is working in partnership with its customers. The three other small businesses involved are
a heating specialist, a locksmith and a telecommunications specialist and were all
recommended by local Volkswagen Van Centres from across the UK.
Andy, who thinks having a smart-looking van
is vital for his business’s image, said: ‘When I first heard from the ad agency
I took it with a pinch of salt. Then
they told me I would be famous for the whole of the summer. It only hit home when I turned up for the
photo shoot. It took so long to do it, I
realised it was serious.’
Mark Hopkins, Head of Marketing for Volkswagen Commercial Vehicles, said: ‘These ambitious businesses are vital to the country's economy, so entrepreneurs like Andy are already stars in many ways. We know it's tough out there for many businesses and we are committed to working with our customers to support them through the range of services we offer. We thought there was no better way to show this than to let them benefit from our advertising campaign.’
Volkswagen Commercial Vehicles is looking for more ambitious small businesses it can help support with free publicity through its social media channels. Interested businesses should visit www.facebook.com/VolkswagenCommercialVehiclesUK to find out more.
For further information about Volkswagen vans, please call 0800 717131 or visit www.volkswagen-vans.co.uk, or. For the latest updates follow us on Twitter @Volkswagen_CV or on Facebook: facebook.com/VolkswagenCommercialVehiclesUK
Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s.