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Could this be UK's most famous VW Transporter driver?

Press Release   •   Jun 13, 2013 12:49 BST

Small business owner Andy Brodie may not be a celebrity but he could soon be the most recognised person in Britain after being chosen to appear on the biggest billboard in the country. 

An image of Andy with his cherished Volkswagen Transporter van bearing the name of his firm, A.B. Flooring, is featured on the 27m x 18m 'Mega Banner' on the M4, Britain's largest billboard site.

The 42-year-old from Watford, Hertfordshire, who runs his own flooring business, will also appear on 750 additional billboard sites around the country as well as radio and magazine adverts, making him almost impossible to avoid!

Andy was picked from thousands of customers to be one of just four ‘faces’ of a new advertising campaign for the Volkswagen Transporter with the slogan: ‘We never forget the most important name on our vans. Yours’. 

The campaign aims to highlight how Volkswagen Commercial Vehicles is working in partnership with its customers.  The three other small businesses involved are a heating specialist, a locksmith and a telecommunications specialist and were all recommended by local Volkswagen Van Centres from across the UK.

Andy, who thinks having a smart-looking van is vital for his business’s image, said: ‘When I first heard from the ad agency I took it with a pinch of salt.  Then they told me I would be famous for the whole of the summer.  It only hit home when I turned up for the photo shoot.  It took so long to do it, I realised it was serious.’

Mark Hopkins, Head of Marketing for Volkswagen Commercial Vehicles, said: ‘These ambitious businesses are vital to the country's economy, so entrepreneurs like Andy are already stars in many ways.  We know it's tough out there for many businesses and we are committed to working with our customers to support them through the range of services we offer.  We thought there was no better way to show this than to let them benefit from our advertising campaign.’

Volkswagen Commercial Vehicles is looking for more ambitious small businesses it can help support with free publicity through its social media channels.  Interested businesses should visit www.facebook.com/VolkswagenCommercialVehiclesUK to find out more.

For further information about Volkswagen vans, please call 0800 717131 or visit www.volkswagen-vans.co.uk, or.  For the latest updates follow us on Twitter @Volkswagen_CV or on Facebook: facebook.com/VolkswagenCommercialVehiclesUK

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Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

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